Associate Manager, CMI Cooking Aids and Mini

Associate Manager, Consumer & Market Insights, Knorr Cooking Aids & Mini Meals

Background & Purpose of the Job Knorr is one of the world's most trusted food brands and plays a central role in helping consumers create flavorful, affordable, and convenient meals oss Cooking Aids and Mini Meals, we are focused on driving sustainable growth by strengthening our core business, accelerating innovation, expanding relevance with diverse consumer segments, and unlocking new eating occasions.

As consumer needs continue to evolve amid increasing demands for value, convenience, flavor, and inspiration, understanding people and translating those insights into business action has never been more important. Consumer & Market Insights serves as a strategic growth partner, helping the business identify opportunities, make better decisions, and build products, communications, and experiences that resonate with consumers. We are looking for someone passionate about consumers, food culture, innovation, and growth.

This individual will combine curiosity, analytical thinking, and strong business acumen to uncover actionable insights that shape strategic decisions and fuel growth across the Knorr portfolio. They will identify emerging opportunities, understand unmet consumer needs, and translate learning into clear recommendations that influence innovation, brand building, and business strategy.

The Associate Manager, Consumer & Market Insights, Knorr Cooking Aids & Mini Meals (CAMM) will be a key member of the North America Foods Consumer & Market Insights team. This role will support the US Knorr business, partnering closely with Marketing, R&D, Sales, Category Strategy, and Finance to drive growth through consumer‑centric decision making. The individual will lead and influence a broad range of insight initiatives spanning innovation, brand strategy, category growth, consumer understanding, and business performance.

They will design and manage both quantitative and qualitative research programs, translate business challenges into actionable learning plans, and synthesize multiple data sources into compelling stories that drive action. This role requires someone who can move seamlessly between strategic thinking and execution, connecting consumer, shopper, category, and market insights to identify growth opportunities and shape business decisions. The successful candidate will be comfortable working in a fast‑paced environment, influencing cross‑functional stakeholders, and championing the voice of consumers across the organization.

• Identify & integrate consumer insights into various innovation projects.
• Partner with cross‑functional stakeholders to align insight projects with the strategic priorities of the US Foods business and Knorr growth agenda.
• Lead consumer and market insight work streams supporting the US Knorr Cooking Aids and Mini Meals business, including innovation, renovation, and growth initiatives.
• Translate internal briefs and questions into analytical projects (includes refining the initial ask and asking the ‘right questions’, working through potential hypotheses and storyboarding the output)
• Provide qualitative and quantitative analysis and insight to inform business strategy, innovation, renovation, and future strategic product development. Lead meta learnings to synthesize overarching research findings
• Lead research projects from brief creation, through supplier selection, study design, interpreting results and providing actionable recommendations to the cross‑functional team
• Be responsible for building and developing relationships with the global Innovation & CMI teams and across key business partners including Research & Development,…