Senior Manager, Marketing Planning And Strategy

Position Summary…We’re looking for a strategic and systems‑minded Senior Manager, Internal Content Strategy to join the Brand & Content Strategy team and lead the development and scaling of how associate‑facing content is created and coordinated across Walmart Connect. The Senior Manager will be responsible for defining org‑wide standards, governance and workflows that enable content to scale across teams, while improving clarity, coordination and the associate experience across channels.

This includes building and implementing foundational systems — such as editorial guidelines, standardized templates, a centralized content calendar and distribution practices — as well as streamlining existing processes to reduce redundancy and overlap.

About the team:
The Brand & Content Strategy team defines and evolves Walmart Connect’s unified brand narrative, ensuring every communication and campaign delivers a cohesive and compelling enterprise story. This team shapes Walmart Connect’s industry presence by anchoring brand perception through consistent messaging, differentiated thought leadership, and storytelling excellence. Collaborating across functions, the team drives strategic marketing initiatives that align with business goals, leveraging insights to enhance brand positioning and campaign effectiveness.

Members contribute to crafting clear, impactful marketing strategies that support growth and innovation within a dynamic marketplace.

• Serve as the lead for internal content and engagement strategy for Walmart Connect, establishing centralized ownership and governance across associate‑facing content and channels
• Build, implement and maintain foundational systems, including standardized templates, editorial guidelines and a centralized content calendar to drive consistency and adoption
• Audit and streamline existing associate‑facing content to improve clarity, reduce redundancy and eliminate overlapping timelines across teams
• Own and optimize content distribution channels, including email lists and audience segmentation
• Partner with senior leadership, Corporate Communications and cross‑functional teams to align messaging and ensure consistency
• Own and evolve a content performance framework, including KPIs and benchmarks

• 5+ years of experience in internal communications, content strategy, marketing or a related field; understanding of the advertising or retail media industry preferred
• Experience developing and managing internal content strategies and programs in a cross‑functional organization
• Exceptional writing and editorial skills, with the ability to translate complex information into clear, engaging content
• Experience owning and evolving content across multiple channels (e.g., newsletters, events, internal platforms)
• Strong organizational and project management skills, with a process‑oriented approach
• Demonstrated ability to build and implement systems, frameworks and processes across teams
• Strong cross‑functional collaboration skills and ability to drive alignment and adoption across teams

At Walmart, we offer competitive pay as well as performance‑based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company‑paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short‑term and long‑term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The…