Sr. Director, Stadium Ticket Sales

Senior Director, New Stadium Ticket Sales

Elevate is seeking a senior director to lead ticket sales strategy and execution for a new stadium project in a major northeast market. This role will be a key member of the elevate project leadership team, working in close collaboration with client leadership. The senior director will be responsible for developing and executing a comprehensive sales strategy to meet or exceed project revenue goals while building and leading a high-performing sales organization.

This individual will play a critical role in shaping the overall go-to-market approach, driving alignment across stakeholders, and fostering a culture of accountability, performance, and success. The ideal candidate thrives in a fast-paced, build-from-scratch environment, with a proven ability to operate in expansion team-mode conditions at startup speed. They are comfortable leading through ambiguity and consistently delivering results in a dynamic, high-growth, startup-like setting.

• Own and deliver against all ticket sales revenue goals for the project, inclusive of premium and general reserved seating.
• Serve as the on-site sales lead for elevate, ensuring alignment and coordination between ticket sales and all cross-functional stakeholders.
• Support the recruitment, hiring, onboarding, and development of a new stadium sales sales team.
• Partner with leadership to define and execute pricing strategy and product mix across all inventory, including premium and general seating.
• Provide strategic input into the positioning and monetization of premium products (suites, clubs, hospitality).
• Collaborate with elevate's revenue, strategy, and analytics team to develop and execute data-driven sales campaigns that meet or exceed revenue pacing milestones.
• Partner with corporate partnership leadership to align premium inventory with broader sponsorship and b2b revenue opportunities.
• Direct and develop two senior leaders responsible for day-to-day team management, including performance feedback, training, and coaching.
• Collaborate with elevate and client leadership to execute integrated sales strategies, including campaign planning, communications, digital platforms, collateral development, and promotional initiatives.
• Build and document scalable sales processes and strategies, creating a best-in-class playbook to support long-term success.
• Design and execute a comprehensive calendar of sales events and activation moments to drive demand and engagement.
• Oversee crm strategy and adoption, ensuring accurate tracking, reporting, and pipeline management across all sales activities.
• Provide regular executive-level reporting on prospecting activity, sales performance, pacing, and event outcomes, along with actionable insights and recommendations.
• Manage the sales and service department budget with a focus on efficiency and roi.
• Represent the organization and project with professionalism and credibility within the community.
• Perform other duties as assigned.

The qualifications listed below represent the credentials necessary to perform the essential functions of this position. To be successful in this position, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor's degree or equivalent
• Minimum of 10+ years in sales experience
• Minimum of 5+ year of sales management preferred

• Entrepreneurial mindset with the ability to thrive in a fast-paced, start-up environment.
• Proven people-first leader with a track record of developing talent, fostering engagement, and building inclusive, high-performing teams.
• Collaborative leadership style with demonstrated success building trusted relationships across functions and levels of an organization.
• Strong executive presence with the ability to influence senior leadership, ownership groups, and external partners.
• Experience launching new products, revenue streams, or go-to-market strategies.
• Deep expertise in sales training and development, with a passion for coaching and elevating diverse sales teams.
• Demonstrated success leading complex sales cycles, including pitching, negotiating, and closing premium and season ticket products.
• Experience managing multiple sales campaigns and timelines (e.g., season tickets, group sales, premium offerings).
• Highly professional with strong personal accountability and attention to detail.
• Proficiency in microsoft office (outlook, power point, word) and crm platforms such as salesforce.
• Willingness to work non-traditional hours, including nights, weekends, holidays, and event days as required.