Sales Manager

Company Overview

HSCP Service Company LLC is a subsidiary of Canopy USA, LLC, a leading vertically integrated, multi‑state operator in the United States cannabis industry. With the transition of Acreage Holdings to Canopy USA, LLC in December 2024, the company is now positioned to consolidate operations across its three business units – Wana, Jetty, and Acreage – realizing synergies, cost savings, and supporting growth in state‑legal markets across the U.S.

Here at HSCP Service Company LLC we believe in people first. We value our people and encourage continuous opportunities to learn, develop, and grow. We pride ourselves in innovation and passion for the cannabis industry.

This position helps to promote Canopy USA brands by supporting and managing sales operations in two markets:
New Jersey and Massachusetts. The role supports the Northeast markets by developing and executing sales support and marketing strategies, meeting quarterly goals, and providing guidance and training to teams. The role will also manage Territory Account Managers in New Jersey and Massachusetts, and potentially other markets. This is a great opportunity with a competitive base salary plus eligibility for a quarterly bonus incentive.

• Manage two different markets in the Northeast region (NJ & Mass).
• Develop and execute a differentiated market strategy for each market through support of each market’s core team.
• Identify product launch needs and support roll‑out of all new product launches in all markets.
• Evaluate opportunities for growth within each market and make recommendations for key initiatives.
• Understand and monitor competitor pricing and promotional strategies; recommend pricing adjustments as needed.
• Develop key account strategy in partner states and build relationships with buyers and other influencers within key accounts.
• Develop and manage promotional and discount strategies with partners.
• Develop competitive intelligence system for uncovering and sharing market information with internal and external team members.
• Work closely with field marketing and sales teams to identify event and training needs and build out a plan to meet those needs.
• Work with RSD to complete sales forecast for AOP.
• Build strong relationships with senior leadership of partners and manage high‑level communication with partners’ teams.
• Travel minimum twice a month to work with partners’ sales teams in the field (40% travel).
• Lead online sales meetings with partners (usually twice a week).
• Build out and manage KPIs for sales teams.
• Represent Canopy USA at industry events and conferences in partner markets.
• Utilize and update Conduit IQ CRM with visits and weekly activities.
• Execute job duties across all Canopy USA subsidiaries and affiliated companies, ensuring consistent standards, communication, and operational alignment throughout the enterprise.

This position has direct report(s) and supervisory responsibility within the Sales department.

• Prior sales experience.
• Prior management experience.
• Prior CPG experience with strong analytical experience.
• Experience and knowledge of selling premium quality grade products and managing a broad portfolio of products.
• High school diploma or equivalent – required.
• Passion for Canopy USA and knowledge of the industry.
• Strong ability to model and train sales teams on consultative selling methods.
• Data‑driven and experience with different sales and data systems.
• Persuasive sales ability, including ability to effectively position Canopy USA products against competitors.
• Ability to develop team members and lead by example.
• Excellent verbal and written communication skills.
• Ability to use appropriate tools to monitor KPIs and other sales metrics.
• Flexible schedule and ability to work some weekends and evenings.
• Travel expectation 40% (6 trips per quarter, 20 days in market).
• This position requires a valid state‑issued license to work in the cannabis industry.

• Annual compensation commensurate with experience plus eligibility for quarterly incentive bonus compensation targeted at 30% of annual base salary.
• Full suite of medical,…