Medical Marketing Manager

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This range is provided by OMRON Healthcare, Inc. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$95,000.00/yr - $/yr

• Develop integrated marketing strategies targeting physicians, specialists, clinical educators, and healthcare administrators.
• Create messaging tailored to specific clinical audiences (primary care, cardiology, endocrinology, population health).
• Translate clinical findings and product differentiators into impactful, evidence-based communications.
• Lead marketing initiatives for Omron’s connected medical device ecosystem, ensuring alignment with FDA and regulatory standards.
• Build strong clinical narratives demonstrating efficacy, patient outcomes, and workflow integration.
• Partner with Medical Affairs to develop clinically accurate materials, including:
  Physician brochures & clinical sell sheets, product training decks, patient education materials, and clinical workflow integration guides.
• Design and execute omnichannel campaigns targeting physician networks, provider groups, and healthcare systems.
• Utilize digital, email, in-office tools, awareness campaigns, and physician-led content to drive product adoption.
• Build lead‑generation pathways to support the sales pipeline and influence device ordering and utilization.
• Lead strategies for trade shows to support broker representation.
• Represent Omron Healthcare marketing our medical devices at major US trade shows throughout the year.
• Support strategic partnerships with health systems, payers, telehealth platforms, and employer groups by developing co‑branded marketing and activation programs.
• Manage physician engagement strategies such as KOL campaigns, case study development, and peer‑to‑peer education opportunities.
• Lead physician‑ and provider‑focused marketing strategy for Omron’s medical device portfolio.
• Develop educational and awareness tools to support sales engagement with health systems and physician groups.
• Collaborate with Sales to build segmented messaging, activation materials, and clinical value propositions.
• Work with Product and Clinical teams to convert technical product attributes into compelling, clinically relevant marketing assets.
• Manage external agencies and freelancers to develop campaigns, digital assets, and creative content.
• Provide ongoing reporting and optimization recommendations based on campaign performance.

• Bachelor’s degree in Marketing, Communications, Healthcare Administration, Life Sciences, or related field.
• MBA or advanced degree preferred but not required.
• 5+ years of marketing experience in medical devices, healthcare, digital health, or জানতে পআণাে」?k‑focused marketing.
• Proven ability to market to physicians, specialists, and healthcare decision-makers.
• Experience developing materials within regulated environments (FDA, medical/legal/regulatory review).
• Demonstrated success creating clinical or HCP‑targeted campaigns that influence adoption and utilization.
• Experience collaborating with cross‑functional teams including Sales, Medical Affairs, Regulatory, and Product.
• Strong analytical and financial acumen with ability to tie marketing activities to business impact.

• Strong understanding of medical device regulations and physician communication standards.
• Ability to translate clinical data into compelling marketing messaging.
• Excellent communication and presentation skills with executive presence.
• Highly organized, adaptable, and able to work in an entrepreneurial, fast‑paced environment.
• Creative thinking balanced with strong performance‑marketing and analytical instincts.
• Ability to influence cross‑functional teams and manage multiple initiatives simultaneously.

• Up to 30% travel for conferences, field visits, provider engagements, and business meetings.

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