Senior Manager, Performance Marketing & Automation

Overview

Senior Manager, Performance Marketing & Automation role at Sears Home Services. The ideal candidate will be equal parts hands-on performance marketer and marketing technologist, able to run complex, multi-channel campaigns while introducing scalable automation and advanced testing frameworks. This person will serve as the connective tissue between Marketing, Operations, and Finance, ensuring campaigns drive measurable impact across 400+ geographies.

• Owns strategy, hands-on execution, and optimization of paid search, Product Listing Ads, Meta Shopping campaigns, and modern programmatic platforms.
• Manages lead generation programs with a focus on quality, volume, and cost efficiency.
• Translates operational data into marketing tactics across diverse planning areas.
• Analyzes and improves performance across the end-to-end consumer funnel:
  Web/phone inquiries, in-home appointment scheduling, completed job, post-service engagement.
• Leverages funnel data to identify drop-off points and implement campaign optimizations that improve conversion rates at every step.
• Partners with Operations and Analytics teams to ensure marketing insights are integrated into service delivery.
• Develops and owns the decision framework for driving profitability improvements across the marketing portfolio.
• Partners with Finance to attribute marketing impact to business outcomes.
• Leads forecasting and budget management for a portfolio upwards of $20M annually, ensuring efficient allocation and ROI discipline.
• Introduces and scales automation within campaign management and reporting to maximize efficiency.
• Leverages AI tools and advanced bidding/targeting solutions to drive program growth.
• Identifies opportunities for marketing technology integration and process improvement.
• Acts as the primary connector between Marketing, Operations, and Finance, ensuring campaign strategies align with business priorities and budgets.
• Translates complex operational needs into actionable digital strategies.
• Partners with analytics and finance teams to measure ROI and forecast impact.
• Leads audience segmentation strategies across platforms (paid search, Meta, programmatic).
• Designs and implements structured testing roadmaps for creative, messaging, and targeting.
• Improves personalization and conversion outcomes through data-driven experimentation.

• Bachelor's Degree
• 5-10 years of related experience
• 18 years of age or older

• 7+ years of hands-on experience in paid search, product listing ads, Meta shopping campaigns, and programmatic advertising
• Proven track record of leveraging automation/AI to scale and optimize performance marketing programs
• Strong background in lead generation marketing, ideally within home services or multi-location businesses
• Demonstrated success in budget ownership ($1M+ / month), forecasting, and financial accountability in partnership with Finance
• Experience managing campaigns across large geographic footprints (multi-region or national scope)
• Hands-on experience with paid search platforms, Meta Ads Manager, DV360 or equivalent DSPs, and marketing analytics tools

• Seniority level:
  Mid-Senior level
• Employment type:
  
  Full-time
• Job function:
  Marketing/Advertising
• Industries:
  Retail
• Compensation Range: $125K - $145K
• Travel:
  On Occasion (Less than 5%)
• Work Location:
  
  Remote

• Company:
  Sears Home Services
• Location:
  
  Hoffman Estates, IL

EEO/EOE Footer:
Equal Opportunity Employer / Disability / Vet.

Posting Tags: #Corporate, #Remote