Marketing DIrector

Description

Company: Live Trends Design Group

Position: Marketing Director

Reports to: CCO

FLSA Status: Salaried Exempt - Full-Time

Live Trends Design Group is a recognized leader in the global home décor industry, bringing inspiration, creativity, and joy to more than 13 million homes each year. By blending the timeless beauty of Nature with the power of Art, we create distinctive products and experiences that are redefining the home décor landscape across North America and Europe.

Driven by innovation, exceptional design, and a passion for excellence, our brands:
Live Trends, Urban Jungle, and BeYou…are trusted by many of the world's leading retailers, including Lowe's, Target, Costco, Kroger, Trader Joe's, Wegmans, Publix, and more.

Just as importantly, we've built a workplace culture as remarkable as the products we create. Live Trends was recently recognized as a Top Workplace and earned additional Top Workplace Culture Excellence Awards for Leadership, Purpose & Values, Innovation, Employee Appreciation, and Professional Development...an achievement that reflects our commitment to developing great people, fostering creativity, and building an environment where employees can thrive.

At Live Trends, we're not just creating products for homes...we're creating opportunities for talented people to grow, innovate, and make a meaningful impact every day.

The Marketing Director will lead the marketing strategy and execution across Trade Marketing, Digital Marketing, and Brand Messaging/Copywriting. This role connects company strategy, customer priorities, product innovation, and consumer insights to build marketing programs that drive brand awareness, customer engagement, and commercial growth. The Director of Marketing works closely with the Creative Director, who separately leads visual creative organization, including graphic design, photography, video, art direction, and creative production.

• Develop and own overall marketing strategy and annual marketing plan.
• Translate company growth priorities into clear marketing initiatives and campaigns.
• Establish marketing calendars, priorities, budgets, KPIs, and performance expectations.
• Lead and develop the Trade Marketing, Digital Marketing, and Copywriting functions.
• Ensure marketing activities support Sales, Product, Ecommerce, and overall company growth objectives.
• Use customer, consumer, competitive, and market insights to identify opportunities and guide marketing decisions.

• Lead marketing strategies supporting retail customers and sales organization.
• Develop customer-specific marketing programs for key retail partners.
• Partner with Sales on customer presentations, trade shows, seasonal programs, launches, and strategic initiatives.
• Develop strong B2B selling stories around products, innovation, capabilities, and category opportunities.
• Create programs that help increase category growth, customer engagement, and presence within existing accounts.
• Support new customers and new development channels.

• Own the strategy for digital marketing channels.
• Lead website, social media, email marketing, SEO/SEM, paid digital campaigns, and other digital initiatives.
• Develop strategies to increase brand awareness, engagement, website traffic, and qualified demand.
• Partner with Ecommerce Manager on B2B, B2B2C and B2C initiatives that increase product discovery, traffic and conversion.
• Establish and track digital marketing KPIs and continuously optimize performance.
• Identify emerging digital platforms and opportunities relevant to Live Trends’ customers and consumers.

• Own brand voice, messaging hierarchy, and written communication standards.
• Lead…