Special Events and Marketing Strategist

The purpose of this position is to perform advanced professional work planning, developing, and executing citywide special events and integrated marketing strategies that promote the City of Lauderhill's programs, services, and community identity, under the general director of the Chief of Staff, or designee. The incumbent serves as the lead strategist for event production and promotional campaigns, bridging day-to-day coordination functions and division-level administration.

This position is characterized by considerable independence, creative and data-informed judgment, and a professional, service-oriented approach to community and stakeholder engagement. Work is reviewed through conferences, campaign performance, event outcomes, and results achieved.

The following duties are representative of work performed in this classification. Additional duties may be assigned. The omission of specific statements does not exclude them from the position if the work is similar, related, or a logical assignment.

• Plans, designs, and executes citywide special events, ceremonies, ribbon cuttings, community celebrations, and signature City functions from concept through post-event evaluation.
• Prepares and manages event budgets, cost estimates, and expenditure tracking; monitors spending against approved allocations and identifies cost‑saving opportunities.
• Negotiates and coordinates with vendors, entertainers, caterers, rental companies, and service providers; prepares scopes of work and monitors contract compliance.
• Secures sponsor ships, partnerships, and in‑kind support for City events; cultivates relationships with businesses, community organizations, and civic groups.
• Coordinates event logistics including permitting, site plans, security and public safety coordination, traffic and parking plans, ADA accessibility, and emergency contingency planning.
• Serves as on‑site lead during City events, directing staff, volunteers, and vendors and resolving issues in real time.

• Develops annual and campaign‑level marketing strategies aligned with City priorities, including audience analysis, messaging frameworks, channel selection, and performance metrics.
• Creates and oversees integrated promotional campaigns across digital, print, social media, email, and traditional media channels in collaboration with Communications Division staff.
• Analyzes campaign and event performance data (attendance, engagement, reach, and return on investment) and prepares reports with recommendations for the Communications Administrator and City leadership.
• Drafts talking points, run‑of‑show documents, scripts, remarks, and briefing materials for elected officials and executive staff participating in City events.

• Provides project‑level direction to Digital Media Coordinators, Content Creators, and support staff assigned to events and campaigns; establishes timelines, deliverables, and quality standards.
• Ensures event and marketing activities comply with applicable City policies, procurement requirements, risk management standards, and Florida public records and ethics laws, including §106.113, Florida Statutes.
• Assists in developing the Division's annual budget request as it relates to special events and marketing initiatives.
• Represents the City at community meetings, regional marketing collaboratives, and professional associations as assigned.

• Attends staff meetings, training sessions, and professional development seminars to maintain and advance professional knowledge.
• Performs other duties as assigned.

• Bachelor's degree from an accredited college or university in Marketing, Communications, Public Relations, Event Management, Business…