Manager, Supplier Insights Tito's​/Lalo

** What You Need To Know*
* Shape a remarkable future with us. Build a career working for an industry leader that truly invests in their people - and equips them with leading technology, continuous learning, and the ability to bring their best selves to work. As North America's largest total beverage distributor, Southern Glazer's isn't just one of Forbes' Top Private Companies; it's a family-owned business with deep roots dating back to 1933.

Southern Glazer's is proud of its well-earned positive reputation, continually achieving accolades for our outstanding workplace culture. We take pride in creating a culture where our people are valued, supported, and provided opportunities for growth and belonging.

As a full-time employee, you can choose from a wide-ranging menu of our Top Shelf Benefits, including comprehensive medical and prescription drug coverage, dental and vision plans, tax-saving Flexible Spending Accounts, disability coverage, life insurance plans, and a 401(k) plan. We also offer tuition assistance, a wellness program, parental leave, vacation accrual, paid sick leave, and more.

By joining Southern Glazer's, you would be part of a team that values excellence, innovation, and community. This is more than just a job - it's an opportunity to build the future of beverage distribution and grow with a company that truly cares about its people.

** Overview*
* The Manager, Suuplier Insights is a data‑driven, strategic leader who will champion a commercial and consumer‑centric mindset for Fifth Generation (Tito's Handmade Vodka & Lalo Tequila), overseeing Commercial and Consumer Insights. Reporting directly to the Sr. Director of Supplier Insights and working hand‑in‑hand with Fifth Generation's leadership and sales teams, this role is responsible for ensuring teams are proficient in the analytical platforms required to successfully implement strategic initiatives.  

The role's primary focus will be to develop the implementation of supplier initiatives and deep dives that translate into commercially actionable strategies, to drive profitable growth and performance across the SGWS footprint.

By partnering closely with Fifth Generation's leadership, sales, and commercial operations, the Manager will align strategies, develop integrated commercial storytelling that connects consumer insights with business objectives, and ensure mastery of key analytical tools including GOAT Map, E‑Commerce, JOY, Promo/Price Elasticity, and Consumer Segmentation, ultimately bridging commercial execution with consumer understanding to drive growth through data‑driven insights.

** Primary Responsibilities*
* -    Partner closely with Tito's Handmade Vodka, Lalo Tequila, SDM leadership, Commercial Intelligence teams, BDM's and sales market stakeholders to identify business challenges and uncover opportunities.

-    Act as a strategic thought partner to leadership, sales, and suppliers, delivering insights that inform category and brand strategies aligned with evolving consumer preferences.

-    Leverage shopper and consumer insights to craft compelling selling stories for retailers, customers, and internal SGWS teams.

-    Support development and creation of Supplier TTT and Q  decks as well as other presentations for executive leadership.

-    Utilize SGWS syndicated data (e.g., VISTA Account Segmentation, Numerator, Nielsen, Compass, Sales NAV, SET, Jenda, and other sources) to develop market specific strategies that enhance retail execution and attract new consumers, while uncovering channel dynamics, and key account priorities.

-    Collaborate with markets to educate teams and maximize use of licensed and proprietary tools.

-    Guide markets in effectively applying the GOAT Map to pinpoint and execute…