Manager, Web Strategy

What you’ll do:

• Develop, own, and execute the comprehensive web strategy for all four corporate websites, ensuring complete alignment with business and marketing objectives (e.g., brand, demand generation, customer support).
• Design, implement, and continuously optimize the information architecture and user experience across all sites. Champion the web customer journey, ensuring intuitive navigation and clear conversion paths that turn visitors into qualified prospects, and structure content to be surfaced by AI-driven discovery tools.
• Own all web analytics platforms (e.g., Google Analytics). Rigorously track, interpret, and report on performance KPIs, including emerging visibility metrics across AI answer surfaces, using data to identify bottlenecks, inform A/B testing, and drive strategic prioritization for maximum ROI.
• Serve as a hands‑on contributor, directly executing content updates, minor design changes, and strategic initiatives. Manage a dedicated Web Developer, prioritizing workload and ensuring high-quality, on‑time delivery of technical projects, as well as a Senior SEO Strategist.
• Lead development and maintenance efforts using modern CMS platforms, with proven, extensive experience in Webflow. Champion the adoption of AI-driven workflow tools to improve team velocity and consistency across the portfolio.
• Act as the primary web liaison, partnering closely with Marketing, Content, Sales, and other teams to gather requirements, manage expectations, and launch integrated campaigns across the digital portfolio.

• 10+ years of experience in a web strategy, UX, or digital marketing leadership role, with a focus on managing multiple, complex web properties.
• Mandatory hands‑on experience with Webflow, including deep knowledge of collection structure, integrations, and deployment.
• Expert-level proficiency in web analytics (GA4), user behavior analysis, and Conversion Rate Optimization (CRO) methodologies, with working knowledge of AI-assisted analytics and testing platforms.
• Demonstrated understanding of AEO principles, including how large language models discover, evaluate, and cite web content, and how to optimize for visibility in AI-generated responses and answer engines such as Perplexity, ChatGPT Search, and Google AI Overviews.
• Demonstrated ability to function effectively at both a strategic level (creating roadmaps, defining goals) and an execution level (making platform changes, managing assets).
• Experience managing or mentoring at least one direct report or dedicated developer, including task delegation and performance oversight.
• Strong understanding of technical SEO principles, structured data/schema markup, web accessibility, and performance optimization, with an appreciation for how these factors influence AI content discovery and ranking.
• Familiarity with AI-powered content, design, and optimization tools.
• Excellent communication and project management skills, with the ability to articulate complex web concepts to non-technical stakeholders.

• Health and dental coverage
• 401k with company match
• Flexible time off and generous PTO, role-dependent
• Up to 4 weeks paid bonding leave
• Tuition reimbursement
• Robust Employee Assistance Program (free counseling, financial counseling, legal guidance, etc.)
• 24/7 virtual medical care via Teladoc

Salary: 135,000 – 140,000 USD per year. This role is bonus eligible. The final offer will depend on qualifications, relevant experience, and the organization’s budget. Additional compensation details will be discussed during the interview process.

Please note that salary estimates provided by websites and not by Work Wave may not accurately reflect the actual salary range for the position.

We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, age, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every qualification. At Work Wave, we are dedicated to building a diverse, inclusive and authentic workplace, so if you feel you could make a great impact in this role but your past experience doesn’t align perfectly with every qualification, we encourage you to apply anyway.

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