Executive Assistant to CEO

• Health insurance
• Opportunity for advancement
• Paid time off
• Vision insurance
• 401(k)
• Company parties
• Dental insurance
• Free food & snacks

Happinest Brands | Local Hybrid, New Jersey | Reports to the Chairman and Chief Executive Officer

Happinest Brands is building one of the premier home services franchise platforms in North America. Our portfolio includes five brands, nearly 1,000 franchise locations, and almost six decades of operating experience anchored by Lawn Doctor, one of the most respected names in franchising. Our platform is designed to grow multiple category-leading brands by combining the strength of shared capabilities with the entrepreneurial spirit of independent franchise owners.

Our purpose is simple:
Change lives, one Happinest at a time.

Every day, our franchise owners create opportunities for families, employees, and communities by delivering exceptional home services. Our responsibility as a franchisor is to provide the brands, marketing, technology, systems, and support that help those entrepreneurs build stronger, more profitable businesses.

Happinest hires to values. They are not posters in a conference room. They show up in how we lead, how we coach, how we make decisions, and how we hold each other accountable.

• Authentic. We are kind and build genuine, caring relationships with franchisees, vendors, our team, and each other.
• Driven. We take ownership and do what is necessary to achieve our ambitious goals. We do not wait for permission.
• Trustworthy. We do what is right and are accountable for our actions. We tell the truth, especially when it is hard.
• Supportive. We go beyond roles to relentlessly fuel our team's success. Lock arms. Move the business forward together.
• Pioneering. We embrace innovation and change to create a better future. We do not manage the past, we build what is next.

Happinest operates on the Entrepreneurial Operating System (EOS), providing clear accountability, defined decision-making, and a consistent operating cadence across the organization. Leaders are expected to make decisions, challenge ideas respectfully, and hold themselves and one another accountable for results.

The Executive Assistant to the CEO exists to increase the time the CEO spends on the seven things only he can do: setting the vision for the Happinest platform, defining and protecting the culture across every brand we own and acquire, allocating capital and leading acquisitions, building relationships with our Board and investors, carrying the company’s word to our franchisees when it has to come from the CEO, developing the leadership team, and taking on the problems that cross every brand and that only he can resolve.

Every other responsibility in this role serves that purpose. Success is measured by how much of the CEO’s week is spent in those seven areas and how prepared he is when he arrives there.

The role requires exceptional judgment, discretion, and emotional intelligence. You will work closely with the CEO, senior leadership team, Board members, franchisees, investors, and external partners, coordinating communication, scheduling, and logistics on the CEO’s behalf.

You will also need the confidence to respectfully challenge the CEO. This role is not about executing requests. It is about protecting the CEO’s time, focus, and effectiveness by asking thoughtful questions, offering alternative perspectives, and flagging when a request on his time conflicts with a stated priority.

This is a salaried position built on flexibility rather than a traditional work schedule. Supporting a CEO means recognizing that business opportunities, travel, Board meetings, acquisitions, and unexpected…