Sr. Web Developer

Central Reach is a leading provider of autism and IDD care software for Applied Behavior Analysis (ABA), multidisciplinary therapy, and special education. Trusted by more than 200,000 users, we enable therapy providers, educators, and employers to scale the way they deliver ABA and related therapies with innovative technology, market-leading industry expertise, and world-class customer satisfaction.

For many therapy providers, payors, and families, the Central

Reach website is their first real interaction with our brand — often before they ever speak with our team. We are looking for a Senior Web Developer to own the technical health and ongoing development of the Central

Reach website and our broader web presence, including associated subdomains and web properties, ensuring that experience is fast, reliable, and reflective of the brand. This role owns hands-on Word Press development today, with the versatility to support future platform evolution as the business's needs change, and the front-end and back-end skills to build custom functionality beyond what Word Press offers out of the box.

The ideal candidate is a strong problem-solverwho'scomfortable owning a production site end-to-end: theme and plugin development, performance, security, and integrations with other marketing and product systems.

This role reports directly to the Creative Director and will work closely with them day-to-day, alongside Marketing, Design, and Demand Generation.

• Own the day-to-day development, maintenance, and performance of the Central Reach Word Press  site and its associated subdomains and web properties — custom theme and plugin development, updates, security, and uptime

• Build andmaintainpages and layouts using Beaver Builder, our primary Word Press page-building tool, alongside custom-codedthemeand plugin work

• Build andmaintaincustom functionality using HTML, CSS, and JavaScript where Word Press's native tools and page builders fall short

• Develop andmaintainserver-side logic, APIs, and integrations using Node.js to connect the website with internal tools, CRM, and marketing systems

• Monitor site speed, SEO health, and technical performance; proactivelyidentifyand resolve issues before they affect users

• Serve as the team's technical point of contact for evaluating and eventually supporting a transition to a new CMS or platform, should the business move in that direction

• Stay current on modern front-end frameworks (e.g., React) and recommend where they can improve site performance, maintainability, or user experience

• Document site architecture, custom code, and technical decisions so the platformremainsmaintainable as the team and stack evolve

• Partner with Marketing, Design, and Demand Generation to implement landing pages, campaign builds, A/B tests, and conversion optimization work

• Translate design files (Figma, Adobe XD, etc.) into responsive, accessible, pixel-accurate front-end code

• Troubleshoot cross-browser and cross-device issues, and ensure the site meets accessibility and web performance best practices

• 5-7 years of professional web development experience, including significant hands-on Word Press development (custom themes, plugins, ACF, hooks/filters)

• Track recordof independently owning a production website — able to take a project from requirements to deployment with minimal oversight

• Experience working in a marketing or B2B SaaS environment, collaborating with design and marketing stakeholders, is a plus

• Strong, currentproficiencyin HTML, CSS, and JavaScript (required)

• Hands-on experience with Node.js for back-end logic, APIs, or build tooling (required)

• Deep,demonstrated
  
  WordPress expertise, including custom theme/plugin development and PHP (required)

• Familiarity with other CMS platforms (e.g.,Webflow, Sanity,Contentful, or other headless/traditional CMS systems) is a plus

• Strongproficiencywith React or similar modern front-end frameworks (plus)

• Understanding of web performance, on-page SEO fundamentals, and accessibility (WCAG) best practices

• Strong experience…