Marketing Design Manager

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Regular Full time 330 Whitney Ave., Holyoke, MA, US

Salary Range: $88,700.00 To $ Annually

Welcome to Peoples Bank! We are the largest mutually chartered bank in Western Mass and Northern Connecticut, we are proud to lead the way in green values, sustainable energy financing, and charitable giving. Our commitment to operating in the best interest of our customers is matched by our dedication to fostering an inclusive and engaging work environment. We offer excellent compensation, workplace flexibility, and a competitive benefits package to our associates.

Our award-winning culture has earned us recognition as the Best Place to Work and Best Local Bank. Join our team of dedicated and innovative individuals and be a part of our dynamic, successful organization. Let's make a difference together!

Peoples Bank is seeking a highly creative, versatile, and detail-oriented Marketing Design Manager to serve as the organization's primary creative resource and brand steward. This role is responsible for the development, execution, and oversight of visual collateral across all marketing channels, including print, digital, social media, presentations, advertising, website content, email marketing, and sales collateral.

The Marketing Design Manager will establish and maintain design standards that strengthen the Peoples Bank brand while ensuring all marketing materials meet the highest standards of quality, consistency, and effectiveness. Working collaboratively with internal stakeholders, executive leadership, business development teams, and external agencies, this individual will transform complex ideas into compelling visual collateral that support business growth, customer engagement, and brand awareness.

This role requires strong graphic design capabilities, digital marketing skills, and comfort working in a hands-on environment where responsibilities may include developing creative campaigns, executive presentations, photography, website updates and maintenance, SEO, and marketing program support.

Creative Development & Brand Management

• Develop and execute high-quality visual designs across print and digital channels.
• Create marketing collateral including brochures, flyers, advertisements, direct mail, signage, event materials, infographics, and promotional materials.
• Design digital assets for websites, email campaigns, social media platforms, online advertising, and customer communications.
• Maintain and evolve People's Bank's visual identity standards to ensure a consistent and compelling brand experience.
• Serve as the organization's brand steward, ensuring all customer-facing materials adhere to established brand guidelines.
• Establish design best practices, templates, and creative standards for use across the organization.
• Build and maintain digital pattern library to support consistent application of our visual identity system across all surfaces.

Creative Review & Quality Assurance

• Review, evaluate, and approve creative materials developed by external agencies, vendors, and internal stakeholders.
• Provide creative direction and constructive feedback to ensure all work meets quality, brand, and strategic objectives.
• Monitor brand consistency across all communications and customer touchpoints.
• Ensure accuracy, visual excellence, and compliance with organizational and regulatory requirements.

Presentation & Executive Communications Support

• Design and enhance executive-level presentations, sales presentations, board materials, and strategic business communications.
• Partner with business…