Wholesale Sales Manager - Regenerative, Organic Farm

Reports To: Chief Executive Officer (CEO) / Chief Operating Officer (COO)

Works in Collaboration With: Farm Operations, Distribution, Marketing, Customer Experience

Paradise Farms is seeking a Wholesale Sales Manager who is both a hunter and a farmer. This role requires a sales professional who can develop and close new wholesale opportunities while also managing, retaining, and growing existing customer relationships.

The Wholesale Sales Manager is responsible for expanding Paradise Farms’ wholesale business throughout Florida by opening new accounts, increasing revenue within current accounts, improving account penetration, and building long term partnerships across retail, restaurant, food service, distributor, and specialty grocery channels.

This is not a passive account management role. The right candidate must be comfortable prospecting, building a qualified pipeline, scheduling buyer meetings, presenting products, negotiating pricing, closing new business, and following through with disciplined account management.

The Wholesale Sales Manager serves as a Paradise Farms brand ambassador and must be able to clearly communicate why organic and regenerative farming matter, including how healthy soil, responsible stewardship, clean sourcing, seasonality, and product integrity influence food quality and customer trust.

This role also provides market intelligence, customer feedback, competitive insights, pricing trends, and demand forecasting to support sales growth, merchandising, production planning, and inventory management.

• Identify, prospect, develop, and close new wholesale accounts throughout Florida.
• Build and maintain a qualified sales pipeline of retailers, specialty grocers, chefs, restaurants, distributors, food service operators, wellness partners, and other wholesale opportunities.
• Develop and execute wholesale sales plans, territory strategies, and new account acquisition goals.
• Conduct outreach through calls, emails, in person visits, referrals, industry relationships, trade events, and community networking.
• Schedule and lead buyer meetings, product presentations, tastings, and sales conversations.
• Prepare proposals, pricing, product lists, and customer presentations.
• Represent Paradise Farms by clearly communicating our organic standards, regenerative farming practices, sourcing standards, product quality, seasonal availability, and product differentiation.
• Negotiate and close new wholesale accounts that meet sales, margin, service, and operational requirements.
• Achieve new account, revenue, and profitability goals.

• Serve as the primary point of contact for assigned wholesale accounts.
• Onboard new wholesale customers, including account setup, pricing, ordering procedures, delivery schedules, product education, and communication standards.
• Maintain regular communication with accounts regarding product availability, seasonal offerings, inventory updates, pricing, new product launches, and order opportunities.
• Conduct regular account visits to strengthen relationships, evaluate account performance, understand customer needs, and identify growth opportunities.
• Grow existing accounts by improving order frequency, expanding product assortment, and identifying additional category opportunities.
• Build long term customer relationships focused on retention, loyalty, account growth, and profitability.
• Ensure customer issues are resolved quickly, professionally, and in coordination with internal teams.

• Develop account growth strategies that maximize annual sales, gross margin, and profitability.
• Introduce new products and seasonal offerings into existing accounts.
• Identify underperforming accounts and develop action plans to improve sales, retention, and profitability.
• Evaluate account performance by revenue, margin, order frequency, product mix, and growth potential.
• Achieve annual revenue, margin, new account, and account growth goals.

• Educate buyers, chefs, retailers, distributors, and food service partners on Paradise Farms products, organic and regenerative…