Senior Graphic Designer

Role:
Senior Graphic Designer, Hale Tori

Brands: Tori Richard, Kahala, Birdwell

Reports to: Art Director, Hale Tori

Location: In office Honolulu, HI or San Clemente, CA

Employment Type: Full-Time

The Opportunity

Do you want to be a part of one of the world’s leading heritage resort and lifestyle apparel groups? Hale Tori, home to iconic brands including Tori Richard, Kahala, and Birdwell, is hiring a Graphic Designer to produce the work that brings all three brands to life every day. Combined, these brands are leaders in their space with 225 years of heritage.

Founded in 1956, Tori Richard is known for exceptionally crafted, art forward apparel defined by signature prints, lightweight technical fabrics, and a deep connection to Honolulu’s history of art, travel, leisure, and community. Kahala brings a timeless approach to aloha wear rooted in authenticity and tradition, while Birdwell represents the spirit of the ocean through durable, purpose built surfwear with a legacy that spans generations.

Together, these brands share a commitment to quality, craftsmanship, and meaningful design.

As Graphic Designer, you will take direction from the Art Director and execute world class graphic design against the concept, across digital advertising, email, ecommerce and web, social, print, and retail. This is a craft role. The concept and the direction come to you; what you own is whether the finished work lives up to them. We are looking for a designer who cares about typography, spacing, color, and file quality, who can carry a campaign look across twenty deliverables without losing it, and who makes the work better in the details rather than reinventing the brief.

You will execute within the guidelines and design systems the Art Director sets for each brand, so that Tori Richard, Kahala, and Birdwell each hold their own distinction. The volume is real and the calendar moves, so you will need to be organized, fast, and accurate, and to know the difference between a deliverable that is finished and one that is merely done.

You will join a small, passionate, in-house creative team that values craft, clarity, and collaboration. This is a strong seat for a designer building toward art direction. You will be close to campaign development, on set, and in the room where the aesthetic gets set, working for an Art Director invested in raising your craft.

Primary Responsibilities

Design Execution Across Channels

• Design and produce assets across digital advertising, email, ecommerce and web, organic and paid social, print, and retail
• Build email campaigns end to end, from layout through build and final quality check in the email platform
• Design site assets including homepage modules, collection pages, product detail page content, and seasonal landing pages
• Design print work including lookbooks, catalogs, line sheets, direct mail, packaging, hangtags, and labels
• Design retail and in store materials including signage, point of sale, window and fixture graphics, and trade show assets
• Adapt and version campaign creative across sizes, formats, and aspect ratios so every placement looks intentional rather than cropped

Craft and Production Quality

• Prepare production ready files for digital and print, including prepress setup, color management, bleeds, and vendor specifications
• Retouch and prepare photography to brand standard, including cleanup, color correction, and silhouette work
• Hold a high standard for typography, layout, hierarchy, and spacing on every deliverable, at every size
• Keep working files organized, correctly named, and correctly archived so anyone on the team can pick the work up
• Proof carefully and own accuracy on copy, pricing, product names, legal marks, and vendor specifications

Working Within the Brand Systems

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