Senior Social Media & Digital Communications Specialist

Senior Social and Digital Media Specialist

Location:

Joint Base Pearl Harbor-Hickam, HI (On-site) Position Type:
Full-time (2,080 hours/year), Non-Exempt Hourly

Reports To:

UHT Program Manager Client:
Commander, Naval Surface Group, Middle Pacific (CNSG MIDPAC)

Ulu HI-Tech is seeking a Senior Social Media & Digital Communications Specialist to support Commander, Naval Surface Group Middle Pacific (CNSG MIDPAC) at Joint Base Pearl Harbor-Hickam. This position is responsible for developing engaging digital content, managing social media platforms, maintaining web content, analyzing audience engagement metrics, and supporting public-facing communication initiatives in accordance with Department of Defense (DoD) and U.S. Navy policies.

The ideal candidate has experience in social media management, digital communications, content creation, photography, videography, graphic design, website content management, and analytics reporting. Candidates with military, government, public affairs, communications, journalism, marketing, or public relations experience are strongly encouraged to apply.

Work is performed on-site at COMNAVSURFGRU MIDPAC, Joint Base Pearl Harbor-Hickam (850 Ticonderoga St, Ste 110, Pearl Harbor, HI 96860), during core hours of 8:00am–4:00pm, Monday through Friday, excluding Federal holidays. Tasks may also be performed aboard ships or at other shore activities as directed by the government Technical Point of Contact (TPOC). Any deviation from the stated hours requires TPOC approval.

Government-furnished workspace, computer resources, and network access are provided.

• Collaborate with Commander, Naval Surface Force Pacific (CNSP) and Fleet Forces Command to develop and execute a comprehensive digital media strategy aligned with CNSG MIDPAC objectives.
• Apply a structured planning approach that keeps the strategy adaptable to changing communication trends and organizational goals.
• Create engaging multimedia content — videos, graphics, articles, and infographics — tailored to diverse audiences while upholding Navy messaging guidelines.
• Update and manage command social media platforms (primarily Facebook and Instagram) with high-quality, accurate, relevant, and timely content, posting no less than twice per week.
• Manage and maintain command websites, ensuring content accuracy and adherence to DoD policies.
• Actively monitor social media profiles and respond to audience interactions in real time, maintaining a 95% response rate to audience inquiries and comments.
• Employ tailored engagement tactics — contests, polls, live sessions, and community-driven initiatives — to increase platform visibility, reach, and engagement metrics.
• Analyze social media and website metrics, audience behavior, and campaign performance to derive actionable insights and refine content and engagement strategies.
• Prepare and submit recurring written deliverables to the TPOC, including:
• Monthly performance reports and monthly analytics reports
• Quarterly strategy audits, quarterly engagement metric reviews, and quarterly trend analysis reports
• Bi-weekly content updates, bi-annual security audits, and monthly meeting attendance records
• Ensure strict adherence to Navy directives, DoD policy, information assurance regulations, security protocols, and confidentiality standards in all digital communication efforts.
• Safeguard the integrity and credibility of the command's online presence and protect personally identifiable information (PII).
• Foster collaborative relationships across departments to maintain consistent branding and messaging across all digital platforms; participate in monthly cross-departmental meetings.
• Stay informed on emerging technologies, industry trends, and best practices in digital communication; attend at least two industry conferences annually.
• Clearly identify yourself as a contractor employee in meetings, on government telephones, and on any documents or reports produced.
• Support UHT quality control activities, including content accuracy checks, compliance reviews, and performance benchmark assessments.
• Other duties as assigned.

• Demonstrated experience developing and…