Director of Sales and Marketing

Overview

Sales & Marketing Director

Position Overview:

We’re seeking a dynamic Sales & Marketing Director to spearhead revenue growth across key business segments, including group sales, transient bookings, and catering. This leadership role requires a forward-thinking strategist who can anticipate market shifts, analyze competitive positioning, and drive innovative approaches to exceed revenue targets. The Director will lead a high-performing sales team, manage budgets, and ensure the property’s sales and marketing efforts align with overall business objectives.

Salary: $130K - $160K

Key Responsibilities

• Develop and execute revenue-generating strategies for group, transient, and catering segments.

• Monitor market trends, competitive activity, and market share performance to identify opportunities for growth.

• Serve as the customer advocate, ensuring guest needs and feedback are integrated into business strategies.

• Leverage data from tools like STR reports, financial statements, sales forecasts, and group pace reports to inform decision-making.

• Stay informed on market dynamics, including demand drivers, economic conditions, and competitive supply.

• Conduct SWOT analyses and evaluate the impact of new market entrants.

• Utilize GEO source data to identify and penetrate key markets.

• Build and maintain relationships with key accounts, while identifying and pursuing new business opportunities.

• Design and implement sales deployment strategies to optimize team performance.

• Set measurable sales goals and ensure alignment with revenue and market share objectives.

• Oversee group sales pacing and establish benchmarks for team success.

• Manage sales team activities, including travel schedules and client engagement.

Qualifications

Education & Experience:

• Bachelor’s degree in Marketing or a related field preferred.

• At least 3 years of leadership experience in Hawaii or resort sales, with a strong background in hotel sales.

Skills &

Competencies:

• Proven ability to collaborate with ownership groups and asset managers.

• Expertise in sales systems such as Delphi and property management systems (PMS).

• Experience working closely with revenue management teams to align strategies.

• Deep understanding of market segments and distribution channels, with the ability to craft tailored strategies for each.

• Exceptional communication and presentation skills.

• Strong interpersonal abilities, fostering teamwork and collaboration.

• Demonstrated success in leading, mentoring, and motivating sales teams to achieve ambitious goals.

• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

• Ability to manage multiple priorities and meet deadlines in a fast-paced environment.

Additional Requirements

• A passion for driving results and a commitment to excellence.

• Flexibility to take on additional responsibilities as needed.

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