Marketing Manager

Overview

Do you want to be a part of one of the world’s leading heritage resort fashion apparel brands? Hale Tori, a group of leading heritage brands including Tori Richard, Kahala, and Birdwell, is hiring a Marketing Manager to lead marketing activities for Tori Richard.

Founded in 1956, Tori Richard maintains its rich tradition of handmade, exceptionally crafted, art-forward apparel led by its signature prints and lightweight technical fabrics, offering an unprecedented level of comfort and durability. Deeply rooted in Honolulu’s culturally rich and diverse history of art, travel, leisure, and community, Tori Richard develops compelling men’s and women’s active and fashion apparel for those seeking quality, premium, authentic products to enhance their lives.

As Marketing Manager, you’ll play a key role in amplifying that legacy. You’ll help carry our message forward into the next generation, building cultural relevance through storytelling, product marketing, and digital excellence. This role is central to how we maintain our identity and deliver on our promise of building aspirational resort apparel. You’ll be joining a small, passionate team dedicated to elevating leisure activities with premium apparel & community, helping us evolve through storytelling while staying true to our roots.

• Own and manage Tori Richard’s content calendar across digital platforms, including email, social, and website
• Write, edit, and maintain Ecommerce content including product descriptions, features/benefits, and imagery
• Strategize and execute email and SMS marketing campaigns in line with brand strategy and product drops
• Publish, promote, and engage across all social media platforms; track KPIs and advise on ROI. Write compelling social copy and engage with community through comments and DMs
• Manage relationship with Paid Media Agencies, overseeing performance, creative alignment, and budget
• Collaborate with affiliate marketing lead in-house to identify and activate influencers and brand advocates to drive awareness and traffic
• Style and produce photoshoots for both lifestyle and product photography
• Oversee creation of sales and marketing tools including line sheets, direct mail catalogs and seasonal presentations through close collaboration with design teams
• Collaborate cross-functionally with Sales and Product Development to ensure messaging alignment
• Participate in annual budgeting and forecasting, ensuring that work is done both on time and on budget
• Support seasonal campaigns, brand partnerships, and go-to-market strategies

• Bachelor’s degree in Marketing, Communications, or related field
• 5+ years of marketing experience, preferably in sports, fashion, or lifestyle apparel categories
• Highly sophisticated style I.Q., able to identify market leading content and design and able to build briefs to communicate best practice intent
• Demonstrated strength in campaign development, social media strategy, and brand storytelling
• Proficient in Adobe Creative Suite, Meta Business Manager, Google Analytics, and relevant CMS tools
• Experience managing external creative and media agency partners and contractors
• Creative eye for content and experience with photography or styling is a plus
• Strong writing and communication skills
• Ability to thrive in a fast-paced, entrepreneurial environment
• Able to report for work during office hours five days a week in Honolulu, Hawaii.

$75,000-$90,000 commensurate with experience