Marketing Manager

ABOUT LONOHANA CHOCOLATE

Lonohana Estate Chocolate is a locally owned tree-to-bar chocolate company creating high-quality, fine finished chocolate exclusively using cacao that is 100% Hawaii-grown. Our mission is to help advance & revitalize the agricultural economy here in Hawaii by growing cacao responsibly, respecting the ecosystem and restoring the ʻāina through regenerative agroforestry on our cacao farm on the North Shore.

We strive to be a part of making a name for Hawaii as a destination for world renowned chocolate and to provide every customer with a genuine, educational and delicious experience. We pride ourselves on growing cacao and producing products with the highest integrity and in complete transparency.

If you love chocolate and these values speak to you, we’re excited to meet you!

The ideal candidate has experience in developing and executing marketing campaigns and is comfortable working within a small, but passionate and talented leadership team, where they have the opportunity to make a significant impact and contribution to our Companyʻs growth and the overall direction of the Hawaii-grown chocolate industry.

Playing a critical story-telling role in our company, the ideal candidate will have familiarity in both product promotion as well as experiential tourism, as conducting authentic agritourism experiences are a key part of sharing how world-class chocolate is grown here in Hawaii. What we seek is a perfect fit within our team, and someone who loves to nurture meaningful relationships and be an enthusiastic and authentic representative of one of Hawaii’s leading chocolate companies.

Your role is central to maintaining consistent brand identity and corporate messaging as well as supporting all aspects of the Companyʻs sales. This job requires strong leadership with a commitment to quality, efficiency, organization and customer experience, while cultivating a high-performing team culture.

This position is part of the senior management team and will play a critical role in consistently improving overall customer experience and awareness of the companyʻs products and mission. You will attend all management meetings and be a key contributor to ongoing improvements and new business development.

• Partner with the VP of Sales & Marketing to translate sales priorities into clear, executable marketing plans
• Drive demand and revenue across wholesale, retail, tours, and DTC channels
• Own marketing performance reporting to inform go-to-market strategy and priorities
• Refine positioning, identify target audiences and develop marketing plans with specific objectives across different channels and customer segments
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration with external partners and customers so that our sales division is supported and we meet our goals collaboratively
• Drive awareness and long‑term affinity for our products, farming practices, and promotion of Hawaii’s chocolate as a whole
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go‑to‑market strategies, complete with formal proposals and recommendations on tactics

• Own the marketing calendar and track campaign performance, ROI, and impact on sales
• Manage marketing budget and external vendors, freelancers, and creative partners
• Work hand‑in‑hand with Sales Department to support all wholesale and in‑house retail
• Plan and execute seasonal campaigns and product launches aligned with sales and production calendars
• Direct and mentor the Marketing Associate, setting priorities and ensuring alignment with sales and marketing goals and timelines
• Develop and lead creative direction for all public‑facing communications, including in‑person events, print, digital, and video
• Develop and maintain sales enablement tools, including line sheets, pitch decks, POS assets, and product launch materials
• Conceptualize and execute on multichannel campaigns, ensuring the alignment of communications and messaging across all channels
• Coordinate Website &…