Enrollment Marketing Writer

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Staff Full Time Honolulu, HI, US

5 days ago Requisition

Salary Range: $56,000.00 To $60,000.00 Annually

Chaminade University offers its students an education in a collaborative learning environment that prepares them for life, service, and successful careers. Guided by its Catholic, Marianist, and liberal arts educational traditions, Chaminade encourages the development of moral character, personal competencies, and a commitment to build a just and peaceful society. The University offers both the civic and church communities of the Pacific region its academic and intellectual resources in the pursuit of common aims.

Division/Office:
University Communications & Marketing

Status:
Full Time, Exempt

Classification: EAM III

The Enrollment Marketing Writer develops and executes strategic, persuasive communications that support undergraduate and graduate student recruitment and enrollment goals. Working with Enrollment Management, Admissions, Marketing and Communications, and academic program leaders, this position creates compelling content that engages prospective students throughout the enrollment funnel—from inquiry through application, admission, and matriculation.

The writer also works closely with the Assistant Vice President of Communications and Marketing and serves as the primary content developer for Slate CRM communications, including email campaigns, letters, text messaging, landing pages, and recruitment collateral. The position also develops recruitment advertising copy, website content, and enrollment-focused storytelling that communicates the institution's value proposition and encourages prospective students to take action.

The ideal candidate possesses exceptional promotional writing skills, experience in higher education marketing or enrollment communications, and proficiency in the Slate CRM platform.

Direct Report to:
Vice President for Communications and Marketing

• Develop, write, and edit enrollment-focused communications for prospective undergraduate and graduate students.
• Create and maintain segmented communication flows within Slate CRM based on audience, academic interest, geography, stage in the enrollment funnel, and other recruitment variables.
• Write personalized email campaigns, admission letters, recruitment correspondence, event invitations, text messages, and other student communications.
• Collaborate with admissions counselors and enrollment leadership to support recruitment objectives through targeted messaging.
• Ensure communications maintain a consistent institutional voice while addressing the unique interests and needs of diverse student populations.

• Write compelling copy for digital and print recruitment advertising campaigns, including:
  • Digital display ads
  • Social media advertising
  • Search engine marketing campaigns
  • Print publications
  • Recruitment brochures and viewbooks
  • Event promotion materials
• Develop persuasive calls to action that drive inquiries, applications, campus visits, and enrollment deposits.
• Support enrollment marketing campaigns through message development, content strategy, and audience-focused storytelling.

• Write and update admissions and academic program website content designed to improve engagement and conversion.
• Develop landing page copy for recruitment campaigns and enrollment initiatives.
• Optimize content for usability, search engine visibility, and prospective student experience.
• Collaborate with web and marketing teams to ensure content alignment across digital channels.

• Build, manage, and test communications within the Slate CRM platform.
• Implement personalization, conditional content, and audience segmentation strategies.
• Conduct quality assurance reviews of communication campaigns, ensuring accuracy, functionality, and brand consistency.
• Monitor communication performance metrics and recommend content improvements based on engagement and conversion data.
• Work with admissions operations staff to support communication workflows and campaign execution.

• Partner with Enrollment Management leadership and the Assistant Vice President of Communications and Marketing to develop communication strategies that support recruitment goals.
• Collaborate with academic departments to translate program features into compelling student-centered messaging.
• Participate in enrollment marketing planning and campaign development.
• Maintain awareness of higher education enrollment trends, student communication preferences, and best practices in CRM marketing.

This list of responsibilities is not exhaustive. Details relating to both essential and non-essential functions of the job are not…