Social Media Manager

Social Media Manager

The Social Media Manager sits within the Game Shows Social & Digital Organization and reports directly to the Executive Director, Digital Content. This position will be directly responsible for daily programming, long-term social media strategy and KPI ownership across Tik Tok, Instagram, Facebook, You Tube, Pinterest and X (as well as future emerging platforms).

Ideal candidates are highly organized, passionate and creative digital‑first storytellers with a deep and confident understanding of innovative trends, tools and best practices across social and influencer spaces. They are experienced in building and managing multiple content calendars and publishing tools for brands and/or talent, and use data and insights to inform creative content. They are skilled copywriters, able to craft precise, engaging captions and post copy.

If content falls short of intended audience goals, they quickly learn, iterate and experiment to find successful storytelling methods that resonate with Wheel of Fortune fan segments. They give clear and concise creative direction and feedback.

They retain existing nuanced audience segments by mastering their digital behaviors across all listed platforms, and work closely with the Executive Director of Digital Content to acquire new, diversified digital audience segments, executing and iterating concepts while meeting or exceeding audience KPIs. They are passionate about data and growth and excited to discover repeatable, scalable patterns within high‑performing organic content.

In lockstep with the brand’s Associate Community Manager, they ensure Wheel of Fortune’s social platforms are safe, productive and positive for fans, owning the community guidelines, moderating comments, interacting with fans and engaging with talent. They are a Wheel of Fortune fan, excited about social media, pop culture, entertainment and sharing the show’s 41‑year legacy with new audiences worldwide.

• Develop a social media strategy for Wheel of Fortune in conjunction with the Executive Director, Digital Content and Digital Producer.
• Plan and execute daily social editorial calendars across Instagram, Facebook, X, Tik Tok, Pinterest and You Tube (and emerging platforms), including partnerships and marketing initiatives.
• Assist in planning and execution of social calendars for talent.
• Write or oversee copy and creative direction for all posts, ensuring accuracy, punctuality, safety and on‑brand voice.
• Craft and implement overall social campaign strategy, calendaring and execution for campaigns and tentpole events.
• Work with the Associate Community Manager to implement an active engagement strategy with fans across all platforms, reacting to the show, special holidays and current events.
• Ensure all content across all platforms is posted and scheduled during regular business, off‑hours and holidays.
• Manage daily social communication, consumer listening and response, sentiment analysis and enquiries across all platforms; engage with talent, clients and partners as needed.
• Collaborate with the paid media team and third‑party agencies to launch paid promotion on Twitter, Facebook, Instagram, You Tube (and emerging platforms).
• Drive optimizations by testing new techniques, analyzing performance data and recommending shifting resources to top performing posts.
• Develop, track and meet/exceed KPIs across each platform.
• Coordinate and execute all content capture on set during Wheel of Fortune tapings.
• Coordinate and execute live social media events.

• 4+ years of digital/multi‑platform content creation and social media management experience.
• Deep knowledge of Tik Tok, Instagram, Facebook, You Tube, Pinterest, X and emerging platforms, including how best to utilize them, digital content marketing toolsets and performance marketing.
• Experience as a content creator with the ability to record, edit and post on the fly.
• Experience with project management software like Airtable.
• Experience with creative tools such as Cap Cut, Canva and the Adobe Creative Suite.
• Experience working directly with talent, talent‑representation and being on shoots, sets…