Social Media Specialist Job Honolulu area,Hawaii USA,Marketing / Advertising / PR

Purpose

To develop and post content for Unitarian Universalist Association (UUA) institutional social media channels, in support of and to advance the mission of the UUA. This work is done in a highly collaborative context within the UUA Communications staff team and with staff across the Association. Social media management duties are carried out in a manner that cultivates and sustains relationships on our digital platforms and with internal staff and external content creators.

Principal

Responsibilities

In collaboration with UUA Communications staff and colleagues across the Association, the Social Media Specialist implements a social media content strategy for the UUA’s primary social media accounts to support the UUA’s mission, strengthen its relationships with constituents, and attract newcomers to Unitarian Universalism.

Independently and proactively develops engaging content for the UUA’s primary social media accounts, including but not limited to the UUA’s official Facebook, Twitter, and Instagram. Researches and makes recommendations about opportunities to grow the UUA’s presence on other platforms.

Independently and proactively uses platform tools and settings to engage with audiences and build relationships by resharing content, responding to messages and comments, and seeking audience interaction. This work is done in alignment with the UUA’s policy on social media management to support caring and constructive community engagement.

Supports and guides audience engagement to encourage constructive dialogue, spiritual exploration, faithful discernment, interpersonal connection, and conversation. Proactively removes and discourages false statements, disrespectful comments, and irrelevant, inappropriate, or trolling behavior.

Supports development and implementation of systems and workflows for curating content from across the Association in an ongoing way. Engages directly with UUA staff and stakeholders from partner and related organizations, among others, to develop and curate timely and engaging content for UUA social media platforms.

Adheres to UUA brand, accessibility, and intellectual property guidelines in content development and works with UUA staff and external partners to ensure content shared on UUA platforms conforms to these guidelines. Supports ongoing evolution of emerging practices and guidelines, proactively disseminating updates to staff and colleagues.

Tracks social media engagement in an ongoing way, developing benchmarks and reports to support institutional social media strategy. Translates data into actionable recommendations and presents recommendations in easily digestible formats for the UUA Communications team and other UUA staff.

Develops a directory of all UUA social media accounts and manages relationships with account holders to ensure brand alignment and support account management practices that embody spiritually grounded, inclusive, and anti-oppressive values. Provides guidance and support to staff managing social media accounts.

Collaborates with UUA Congregational Life staff to support social media messaging among UUs, congregations, and communities. Responds to questions from constituents and/or supports Congregational Life staff in their response.

Coordinates with UUA Communications team to implement social media components of Communications campaigns and strategic plans.

Performs other duties as requested by the supervisor, the Director of Communications, the Executive Vice President, or the President.

Required Qualifications

Excellent writing skills, with careful attention to detail. Comfort with having work reviewed by one or multiple reviewers prior to publishing.
Professional work experience in communications, marketing, journalism, or a related field.
Demonstrated experience managing social media platforms in a professional capacity.
Familiarity with social media management tools such as Sprout Social or Hootsuite and willingness to learn new tools and systems.
Proficiency in Microsoft Office applications (especially Teams, Outlook, Word, and SharePoint), Trello or similar project management software, and Canva or similar graphic design programs.
Experience…