LEAF Email Marketing Specialist

Overview

Full job description Overview This job is responsible for working in close alignment with the Marketing Automation Specialist as well as designers, developers and project managers to coordinate, build, setup and send emails and digital communications through our marketing automation software.

• Responsible for the upkeep of the email schedule, ensuring emails are on target to be sent on time
• Responsible for managing email campaigns throughout the project process, ensuring projects run smoothly through the process and all approvals are obtained
• Responsible for building testing, proofing, setup and sending of emails
• Responsible for assisting with email marketing program development and execution, including segmentation, testing and deployment
• Manage the coordination of email reporting
• Assist in researching and implementing the latest best practices and industry standards across marketing automation platform
• Implement A/B and multivariate testing on emails and content to continually maximize performance and engagement
• Perform other duties as assigned by management for LEAF, and other brands within the M&T Bank brand
• Understand and adhere to the Company’s risk and regulatory standards, policies and controls in accordance with the Company’s Risk Appetite. Identify risk-related issues needing escalation to management.
• Promote an environment that supports diversity and reflects the M&T Bank brand.
• Maintain M&T internal control standards, including timely implementation of internal and external audit points together with any issues raised by external regulators as applicable.

Associate’s Degree and 2 years of professional work experience or in lieu of a degree, an equivalent combination of 4 years’ education and relevant experience.

• 2+ years of marketing experience preferred
• Proficiency with marketing automation platforms (Marketo, Pardot, or similar)
• Must be detail‑oriented with the ability to plan and implement complex processes
• Must have superior communication skills, both written and verbal
• Must be highly organized and self‑motivated with a sense of urgency
• Strong independent project management skills
• Capable of handling multiple tasks with competing priorities under minimal supervision
• Able to think critically and exercise independent judgment and discretion
• Ability to work in a fast paced and progressive environment
• Bachelor’s degree in marketing or related field
• Working knowledge of  preferred, but not required

M&T Bank is committed to fair, competitive, and market‑informed pay for our employees. The pay range for this position is $27.24 - $45.40 Hourly (USD). The successful candidate’s particular combination of knowledge, skills, and experience will inform their specific compensation.