Marketing Specialist

Description

Title: Marketing Specialist (STEM Engagement and Communication Specialist)

Position Number: 0077862

Hiring Unit: Office of the Vice President for Research and Innovation (OVPRI), STEM Pre-Academy

Additional Salary Information: Commensurate with education and experience

Full Time/Part Time: Full Time

Temporary/Permanent: Permanent

Other Conditions: This is not a remote position.

• Serves as STEM Engagement and Communication Specialist for the University of Hawai‘i STEM Pre‑Academy (SPA), working closely with the Director to oversee communication, marketing, and engagement strategies to support the program’s mission and goals.
• Develops and implements a comprehensive strategic communications plan to reach SPA audiences, including PK‑12 educators, university faculty and staff, community partners, and the general public, with aligned goals and metrics.
• Creates multimedia content (including newsletters, websites, videos, webinars, news releases, reports, outreach events, and social media) for informational, technical, and educational purposes; ensures digital accessibility and data hygiene across platforms.
• Leads the creation of program reports, including data collection, aggregation, and analysis; and report writing, formatting, editing, and distribution.
• Plans and coordinates events, such as teacher professional development workshops, meetings, and outreach opportunities.
• Manages program branding, including audience research, brand strategy, visual identity, style guidelines, and publication templates.
• Identifies and monitors resource needs for communication and marketing initiatives, including researching cost‑effective solutions, and collaborating with the Director and central fiscal staff to ensure adherence to UH procurement guidelines.
• Develops working knowledge of all aspects of the STEM Pre‑Academy program in order to complete cross‑functional projects and ensure alignment of work products to the SPA strategic plan.
• Assists with the development and function of the lending library of STEM equipment, with an emphasis on effectively communicating its function and promoting its usage.
• Maintains professional knowledge and skills through continuing education, certification courses, professional organizations, workshops, conferences, or other training.
• Other duties as assigned.

• Possession of a baccalaureate degree in Business, Business Administration, Communications, Marketing, Advertising, Public Relations, Graphic Design, English, or a related field and three years of professional experience with primary responsibilities in communications, marketing, and/or media production; or an equivalent combination of education and/or professional work experience that provides the required education, knowledge, skills and abilities.

• Considerable working knowledge of principles, practices and techniques in the area of communications, marketing, media production and/or education, demonstrated by knowledge, understanding, and ability to apply concepts and terminology.
• Considerable working knowledge and understanding of principles, theories, federal and state laws, rules, regulations and systems associated with communications, marketing, media production and/or education.
• Demonstrated ability to resolve widely ranging complex problems that commonly occur in these areas through the use of creative reasoning and logic to accurately determine the cause of the problems and the resolution of the problems in an effective, innovative and timely manner.
• Demonstrated ability to interpret and present information and ideas clearly and accurately in writing, verbally, and visually in a variety of formats and modalities for diverse audiences.
• Demonstrated ability to establish and maintain effective working relationships with internal and external organizations, groups, team members and individuals.
• Demonstrated ability to operate a personal computer and use standard office productivity suites (Google Suite, Microsoft Office) for word processing and basic data management and analysis, shared productivity tools (Google Calendar, Basecamp), creative design applications…