Content Specialist (Senior or Lead

Position Function:

Senior:
The Senior Content Specialist serves as a key tactical contributor within the Marketing Division, focusing on the day‑to‑day production and execution of digital and print communications. This position is responsible for drafting, updating, and deploying content across various channels, including website pages, email marketing campaigns, and internal platforms (e.g., Navigator). The Senior Specialist ensures all communications are error‑free, brand‑aligned, and compliant with regulatory standards.

By managing routine content updates and administrative production tasks, this role alleviates tactical burdens from senior marketing leadership, allowing them to focus on high‑level strategic initiatives.

Lead:
The Lead Content Specialist serves as a strategic contributor within the Marketing Division, responsible for planning, developing, and executing high‑quality content across digital and offline channels. This role goes beyond tactical production; it requires an individual to actively partner with internal stakeholders and subject matter experts to craft compelling narratives that promote bank products and services. The Lead Content Specialist manages the editorial calendar for assigned channels, oversees the content development lifecycle, and ensures all messaging aligns with the bank's strategic vision, brand guidelines, and regulatory requirements.

This position is a key driver in reducing the operational bottleneck for marketing leadership by acting as a lead strategist for routine and mid‑level communication projects.

Performs all duties and interacts with internal and external customers in a manner that is expressly aligned with the Company's Core Values of approaching all actions with a “Voyaging Spirit” and being “Positively Ohana”. Exhibits core competencies that result in consistent delivery of positive Customer Interactions, Empowerment and Ownership and demonstrates key professional and performance skills such as Active Listening, effective Oral and Written Communication, Action and Solution Oriented and Thoroughness.

• Drafts, edits, and proofreads clear, compelling, and error‑free copy for digital and offline channels, including emails, website landing pages, and internal platform announcements (Navigator).
• Coordinates the execution of routine marketing communications, ensuring timely delivery and accurate formatting.
• Acts as a central point of contact for routine direct‑mail requests, coordinating with stakeholders to ensure production and distribution timelines are met.
• Assists in the development and formatting of content for various digital formats, maintaining a consistent brand voice across all touchpoints.

• Proactively manages day‑to‑day updates for the company website, ensuring content is relevant, accurate, and aligned with current bank messaging.
• Maintains and updates content within internal platforms (e.g., Navigator) to support effective employee and stakeholder communication.
• Troubleshoots minor platform or web issues and coordinates with technical stakeholders or agencies when complex resolutions are required.
• Audits web and email content regularly to identify and remove outdated information.

• Supports the compliance review and approval process for all assigned communication materials, serving as a point of contact for submission and tracking.
• Maintains organized archives of approved materials and supporting documentation for internal audit tracking purposes.
• Assists with the implementation of marketing policies, procedures, and resources, ensuring all outputs adhere to established bank standards.

• Manages and updates project tracking systems (e.g., Asana) to ensure clear communication and on‑time delivery of assigned tasks.
• Collaborates with internal teams and external vendors to facilitate smooth production workflows for multi‑channel campaigns.

• Leads the planning, development, and execution of…