Director, Marketing

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Full-time Regular Honolulu, HI, US

Salary Range: $ To $ Annually

Join us at HEMIC!

Voted one of Hawai`i Business' Best Places to Work for 8 Years in a Row!

As a HEMIC employee, you will get:

• People Who Care

Voted one of Hawai`i Business' Best Places to Work, and Pacific Business News' Best Workplaces, our business is founded on caring for Hawai`i workers, Hawai`i businesses, and each other.

• Professional Growth

We're passionate about your development. Whether it’s achieving a formal certification or attending a workshop to improve your communication skills, we will support and encourage you to grow.

We offer competitive salary and best-in-class benefits, including a 401k match, flex-time, generous PTO, 15 paid holidays, and so much more!

• Opportunity to Give Back

Giving back to our community is our kuleana and we offer numerous opportunities for our employees to take part - whether it be volunteering for a fundraiser, attending a charity walk, or getting a match for your charitable contributions.

The Director of Marketing leads the strategic direction, development, and execution of all marketing, branding, and communication initiatives across the parent company and its three subsidiaries. This role ensures a cohesive brand presence while recognizing the unique identity and business goals of each entity.

This is a strategic, hands-on role responsible for overseeing marketing campaigns, corporate communications, community engagement, and events. The Director manages outsourced PR efforts, leads a small team, and works closely with executive leadership to strengthen brand awareness, support business growth, and enhance stakeholder engagement across Hawaii.

• Develop and execute a comprehensive marketing and communications strategy aligned with organizational goals across all entities
• Partner with executive leadership to position the company as a trusted leader in the insurance industry and local community
• Ensure consistent branding while appropriately differentiating each subsidiary
• Analyze market trends, customer insights, and competitive landscape to inform strategy

• Oversee brand standards and ensure consistency across all internal and external communications
• Direct development of marketing materials including digital content, print collateral, presentations, and advertising
• Manage corporate messaging, public relations, and media relations
• Oversee website content, social media presence, and digital marketing efforts

• Lead community relations and corporate social responsibility initiatives, including coordination with the company’s foundation
• Oversee sponsor ships, partnerships, and community events to enhance brand visibility and reputation
• Ensure alignment of community efforts with company values and strategic priorities

• Provide oversight and direction for corporate events, client functions, and internal employee engagement initiatives
• Supervise planning and execution of events in collaboration with the Marketing Specialist
• Support internal communications that promote culture, engagement, and alignment across the organization
• Supervise and mentor the Marketing Specialist
• Provide clear direction, prioritize workload, and support professional development
• Assess future marketing staffing needs and recommend resources as appropriate

• Develop and manage the marketing budget across all entities
• Prioritize initiatives to maximize impact and efficiency within a lean team structure
• Oversee vendor relationships, including agencies, printers, media partners

• Partner with Underwriting, HR, Claims, Agency Relations and Executive leadership to support business initiatives
• Provide marketing support for new products, services, and organizational initiatives
• Ensure alignment and communication across all entities

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field (Master’s preferred), or comparable experience
• 8-10+ years of progressive marketing experience, including leadership experience
• Experience managing multi-brand or multi-entity marketing strategies preferred