Regional PR & Communications Manager

Regional PR & Communications Manager

Highgate is a premier real estate investment and hospitality management company widely recognized as an innovator in the industry. Highgate is the dominant player in U.S. gateway markets including New York, Boston, Miami, San Francisco and Honolulu, with a rapidly expanding presence in Europe, Latin America, and the Caribbean. Highgate's portfolio of global properties represents an aggregate asset value exceeding $20B and generates over $5B in cumulative revenues.

The company provides expert guidance through all stages of the hospitality property cycle, from planning and development through recapitalization or disposition. Highgate also has the creativity and bandwidth to develop bespoke hotel brands and utilizes industry-leading proprietary revenue management tools that identify and predict evolving market dynamics to drive out performance and maximize asset value. With an executive team consisting of some of the industry's most experienced hotel management leaders, the company is a trusted partner for top ownership groups and major hotel brands.

Highgate maintains corporate offices in London, New York, Dallas, and Seattle.

The all-new, vibrant 'Alohilani Resort Waikiki Beach blends indoor and outdoor luxury to elevate the experience of Oahu resorts. Every space has been envisioned by award-winning design firm, Rockwell Group. Fresh, welcoming and relaxing, it's an oasis of tranquility in the heart of Waikiki.

Experience our spacious, welcoming lobby and captivating 280,000 gallon Oceanarium unique to Honolulu resorts. Coming soon, the destination pool deck with private cabanas will offer a saltwater infinity pool, a shallow-water pool and club for kids, and a pool bar that seamlessly transitions from day to night. With a location steps from Waikiki Beach, it's where Hawaii vacations turn moments into memories.

Our resort is proudly named in honor of Queen Lili'uokalani, the last reigning monarch of the Hawaiian Kingdom. Beloved by her people, she was a music composer, an author and an ardent supporter of her culture. Her spirit is infused into the resort, which shares the same privileged location as her beachside home Ke'alohilani, meaning the royal brightness. Welcome to a fresh perspective on resorts in Waikiki.

'Alohilani Resort Waikiki Beach.

Media Relations

• Develop and maintain relationships with local, national, and international travel, lifestyle, and business/trade media
• Write and distribute press releases, media alerts, pitches, and byline articles
• Field and manage inbound media inquiries; coordinate interviews, site visits, and press stays
• Track media coverage and compile regular reporting on placements, reach, and sentiment
• Manage partner agencies on a daily basis, including the management of the scopes of work, deliverables, channel strategy and performance
• Identify, vet, coordinate, and manage on-property media visits, press tours, and FAM trips to secure earned media coverage and positive exposure; track deliverables and performance

Strategic Communications

• Develop PR strategies and campaigns that align with overall marketing and business goals and seasonal priorities (openings, renovations, culinary launches, events, luau/entertainment programming)
• Craft key messaging and talking points for executives, spokespeople, and department leads
• Partner with Marketing on integrated campaigns spanning earned, owned, and paid channels

Influencer & Partnership Marketing

• Coordinate hosted stays, experiences, and content collaborations that align with brand standards
• Identify, vet, coordinate, and manage on-property influencer/creator stays and activations that align with the resort's brand values and audience; track deliverables and performance

Content & Brand Storytelling

• Partner with the marketing team on content that supports PR narratives (photography, video, blog, social)
• Maintain a repository of brand assets, fact sheets, executive bios, and press kits
• Ensure consistent brand voice and messaging across all external communications
• Support planning and execution of photo and video shoots on property, ensuring alignment with brand standards and storytelling goals; manage the hotel's photo libraries and public visual identity
• Collaborate on campaigns that incorporate F&B, spa/wellness, sustainability, and cultural programs to tell a cohesive brand story

Reporting & Presentation

• Present results, strategies and thought-leadership to ownership and stakeholder groups
• Serve as a property and brand ambassador; engage in external networking on behalf of the company
• Provide support in strategic planning, market research, presentation development and any other additional requests as per Senior Management
• Create monthly reports and monitor effective benchmarks for measuring KPIs / ROIs for all publicity & communications campaigns
• Monitor trends in media, influencer/creator, affiliate, digital, social, traditional and emerging channels and spaces

General Requirements

• Maintain a warm and…