Regional PR & Communications Manager

Regional PR & Communications Manager

The Regional PR & Communications Manager will play a pivotal role in elevating the Highgate Hawaii regional portfolio by executing impactful, demand-generating property PR & communications initiatives. This role is responsible for overseeing and evolving the individual PR & communications strategies to meet each property's business, reputation and brand visibility objectives, while also serving as the property and regional brand ambassador.

The Regional PR & Communications Manager guides proactive media relations, strategic storytelling, and community engagement, while developing and executing PR and communication strategies that elevate brand visibility and demand-generating narratives across local, national, and international traditional and emerging media landscapes. This role manages relationships with media and influencers/creators, works closely with the region's marketing leaders for full-funnel campaigns, and on-property operations and department leaders to support property positioning within Hawaiʻi's competitive hospitality landscape.

This role will also develop and oversee PR and communications partnerships and AORs, brand messaging and guest programming, and positively contribute to enhancing guest satisfaction and team culture.

Media Relations

• Develop and maintain relationships with local, national, and international travel, lifestyle, and business/trade media
• Write and distribute press releases, media alerts, pitches, and byline articles
• Field and manage inbound media inquiries; coordinate interviews, site visits, and press stays
• Track media coverage and compile regular reporting on placements, reach, and sentiment
• Manage partner agencies on a daily basis, including the management of the scopes of work, deliverables, channel strategy and performance
• Identify, vet, coordinate, and manage on-property media visits, press tours, and FAM trips to secure earned media coverage and positive exposure; track deliverables and performance

Strategic Communications

• Develop PR strategies and campaigns that align with overall marketing and business goals and seasonal priorities (openings, renovations, culinary launches, events, luau/entertainment programming)
• Craft key messaging and talking points for executives, spokespeople, and department leads
• Partner with Marketing on integrated campaigns spanning earned, owned, and paid channels

Influencer & Partnership Marketing

• Coordinate hosted stays, experiences, and content collaborations that align with brand standards
• Identify, vet, coordinate, and manage on-property influencer/creator stays and activations that align with the resort's brand values and audience; track deliverables and performance

Content & Brand Storytelling

• Partner with the marketing team on content that supports PR narratives (photography, video, blog, social)
• Maintain a repository of brand assets, fact sheets, executive bios, and press kits
• Ensure consistent brand voice and messaging across all external communications
• Support planning and execution of photo and video shoots on property, ensuring alignment with brand standards and storytelling goals; manage the hotel's photo libraries and public visual identity
• Collaborate on campaigns that incorporate F&B, spa/wellness, sustainability, and cultural programs to tell a cohesive brand story

Reporting & Presentation

• Present results, strategies and thought-leadership to ownership and stakeholder groups
• Serve as a property and brand ambassador; engage in external networking on behalf of the company
• Provide support in strategic planning, market research, presentation development and any other additional requests as per Senior Management
• Create monthly reports and monitor effective benchmarks for measuring KPIs / ROIs for all publicity & communications campaigns
• Monitor trends in media, influencer/creator, affiliate, digital, social, traditional and emerging channels and spaces

General Requirements

• Maintain a warm and friendly demeanor at all times
• Must be able to effectively communicate both verbally and written with all level of employees and guests in an attentive, friendly, courteous, and service-oriented manner
• Must be effective at listening to, understanding, and clarifying concerns raised by employees and guests
• Must be able to multitask and prioritize departmental functions to meet multiple, competing deadlines
• Approach all encounters with guests and employees in an attentive, friendly, courteous, and service-oriented manner
• Attend all required meetings and trainings
• Maintain regular attendance in compliance with Highgate Hotel standards, as required by scheduling, which will vary according to the needs of the hotel
• Maintain high standards of personal appearance and grooming, including attire that meets dress code requirements with a nametag
• Comply with Highgate Hotel standards and regulations to encourage safe and efficient hotel operations
• Maximize efforts towards productivity, identify problem areas, and assist in…