Sr. Solutions Marketing Manager - Cybersecurity

About Us

Since 1989, SHI International Corp. has helped organizations change the world through technology. We’ve grown every year since, and today we’re proud to be a $16 billion global provider of IT solutions and services.

But the heartbeat of SHI is our employees – all 7,000 of them. If you join our team, you’ll enjoy:

• Our commitment to diversity, as the largest minority- and woman-owned enterprise in the U.S.

• Continuous professional growth and leadership opportunities.

• Health, wellness, and financial benefits to offer peace of mind to you and your family.

• World-class facilities and the technology you need to thrive – in our offices or yours.

SHI’s Solution Marketers are storytellers; simplifying complex concepts, crafting compelling narratives, and highlighting customer outcomes to drive go to market success.

The Sr. Solution Marketing Manager – Cybersecurity drives the positioning and go-to-market activation of SHI’s cybersecurity portfolio, translating complex technical capabilities into compelling customer outcomes, differentiated narratives, and sales-ready solutions that accelerate pipeline growth and revenue.

They partner with business leaders, technical experts, sales, and cross-functional marketing teams to develop solution offerings, shape market-facing messaging, activate launches, and use customer insights to keep SHI's cybersecurity portfolio relevant, competitive, and aligned to buyer needs.

Go-to-Market Leadership:

• Translate executive business goals (pipeline, growth, churn reduction) into performance-focused GTM plans
• Develop marketing strategies that address both business decision makers and technical audiences, including analysts, architects, CIOs, CTOs and CISOs.
• Partner withthe cybersecurity practice to understand product strategy and roadmaps, distill key differentiation and value into core product positioning and messaging.
• Partner closely with sales and enablement teams.
• RoadmapSHIproduct and services priorities across launches, new releases, content, campaigns, events, and sales initiatives.

Positioning and Messaging:

• Define clear, customer-friendly solution narratives and positioning.
• Differentiate SHI in the market byclearly defining ourunique value proposition, connecting products and services into a unified customer story.
• Create targeted solution playbookswithpersona‑specific content (CISO, CIO, etc.)to target SHI customers and prospects.

Market Analysis:

• Conduct market, competitive, and customer research to keep a pulse on the landscape and help different teams (e.g. Product, GTM) act on emerging trends, market shifts, industry news/events, competitive threats, and unmet customer needs
• Translate marketinsightsand analyst information into actionable recommendations.
• Act as the voice of the customer to inform product development, solution packaging and marketing strategies.

Sales Enablement, Product Launches and Adoption:

• Work with creative teams to craft high-impact marketing and sales assets: messaging frameworks,ROI stories,sales sheets, andbattlecards.
• Equippre-sales and non-technical teamswith messaging, use cases,and playbooks, so they can confidently position SHIsolutionsand outcomes.
• Support advocacy programswithcase studies and customer success story development.

Content and Demand Generation:

• Pipeline Ownership:
  Help achieve demand generation goals by creating and executing campaigns thatdrive qualified marketing leads into the pipeline.
• Partner with content and editorial teams to develop a wide range of compelling content that resonates with the IT and procurement buyers and guides them through the purchase journey including blogs,reports, etc.

Thought Leadership and Analyst Relations:

• Supportcybersecuritythought leadership programs by supporting owned and earned media initiatives.
• Support analyst relations,enhancingSHI’scybersecurityposition in the market.

Performance Metrics:

• Define and track key performance indicators (KPIs) to measure the success of marketing initiatives and continuously optimize strategies based on data and feedback.
• Provide updates to senior leadership on key strategic initiatives and plans.

• Analytical Thinking:
  Can…