Chief Marketing Officer

Chief Marketing Officer

POST is creating a network of protected lands where people and nature connect and thrive. These lands are preserved forever so present and future generations benefit from the careful balance of rural and urban landscapes that makes the California region extraordinary. Since its establishment in 1977, the organization has conserved more than 87,000 acres of open space across San Mateo, Santa Clara, and Santa Cruz counties.

These safeguarded lands encompass permanent open spaces, farms, and parks. Discover more about POST’s strategic plan, values, and commitment to diversity, equity, and inclusion.

• Proven Land Protection Methods:
  Over time, they have honed successful methods for safeguarding land.
• Stewardship Team: A dedicated stewardship team oversees each property, ensuring productive use of working lands, protection of natural resources, and the creation of recreational opportunities.
• Collaboration with Dedicated Partner Organizations:
  They work closely with a variety of partner organizations, aligning efforts toward mutual objectives.
• Diversity, Equity, and Inclusion:
  These principles guide their actions within the organization and in interactions with partner groups, contractors, and the communities they serve.
• Strong Relationships with Local Indigenous Groups:
  Recognizing the importance of engagement and respect, they foster meaningful connections with indigenous communities.

The Chief Marketing Officer (CMO) defines and leads all efforts to execute POST’s mission of protecting open space on the peninsula and in the South Bay for the benefit of all. The CMO is responsible for defining and executing the community and donor base growth strategies, overseeing new donor acquisition, paid and organic social media marketing, content marketing, and all external messaging, public and media relations.

The CMO owns and refines POST’s brand positioning and messaging to resonate with current and future demographic targets. This metrics‑oriented position shows results against a defined set of key performance indicators and manages the development operations and marketing technology infrastructure.

Based in Palo Alto, CA, the role embraces a hybrid office plan: three days of in‑person collaboration (Tuesday–Thursday) and two remote workdays.

• Manage all aspects of POST’s brand including brand positioning, visual identity, and target market definition for generating new community leads, prospective donors, and maintaining engagement with existing supporters.
• Develop external messaging, digital and physical collateral, and public awareness efforts to achieve fundraising and community growth goals.
• Assist the executive team in the development and dissemination of internal communications.
• Lead the team that plans and executes digital paid, organic, and offline community growth and awareness strategies, including campaigns.
• Ensure strong collaboration, consistency, and cost‑effectiveness of integrated marketing strategies across all media types and program modalities.
• Guarantee the security and availability of a modern, flexible, and dynamic website that tells POST’s story.
• Manage the Community Engagement function that designs over 45 public‑facing events per year, including a volunteer Ambassador program.
• Provide managerial oversight for contractors in media relations, web development, Salesforce administration, digital fundraising, and digital advertising.
• Ensure effective use and maintenance of marketing technologies such as Salesforce, Pardot, digital payment processing, and necessary system integrations.
• Elevate POST’s profile with communities, the media, and the general public while providing a best‑in‑class donor experience that encourages long‑term loyalty and repeat giving.
• Coordinate messaging and media approaches across conservation partner agencies, legal advisors, and other resources to support news and communication efforts.

• Lead the team that plans and executes online and offline fundraising strategies to achieve operating revenues in the $5M+ range annually.
• Direct strategies and tactics required to…