Senior Manager, Socials

Why UKG:

At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workforce operating platform. Helping people get paid, grow in their careers, and shape the future of their industries. That’s what we do.

We never stop learning. We never stop challenging the norm. We push for better, and we celebrate the wins along the way. Here, you’ll get flexibility that’s real, benefits you can count on, and a team that succeeds together. Because at UKG, your work matters—and so do you.

UKG is seeking a Senior Manager of Social to build and scale a modern social media capability that expands the reach, relevance, and influence of UKG’s reputation and thought leadership.

Reporting to the Director of Thought Leadership & Newsroom within External Communications, this leader will help shape how UKG’s ideas travel and how the company participates in the conversations that matter. The role will build new capabilities in B2B influencer and creator engagement, paid activation, platform-native storytelling, and social intelligence while helping shape UKG’s broader corporate social strategy.

This is a hands‑on manager role for a modern social strategist who understands how influence is built across platforms, creators, and communities. The Senior Manager will combine strategic vision with creative and digital fluency to build new capabilities, develop talent, and establish a more innovative and influential social presence for UKG.

• Develop and execute a social strategy that strengthens UKG’s reputation, thought leadership, and presence in the conversations that matter to our audiences.

• Help evolve UKG’s corporate social presence from primarily publishing and amplification toward an always‑on platform for ideas, conversation, community, and influence.

• Translate UKG’s thought leadership and editorial priorities into social strategies that help ideas travel—identifying the communities, platforms, voices, and formats that can extend their reach and influence.

• Partner across Communications and Marketing to create a connected social ecosystem that advances reputation and business priorities while ensuring complementary strategies, investment, and activation.

• Build UKG’s influencer and creator strategy from the ground up, identifying the voices shaping conversations across work, AI, enterprise technology, business leadership, and priority industries.

• Develop authentic, sustained relationships with creators, influencers, industry voices, and emerging experts who can extend UKG’s credibility and reach with relevant audiences.

• Create organic and paid partnerships that move beyond transactional promotion toward distinctive content and conversations that provide value to creators, their communities, and UKG.

• Build the frameworks, governance, agency relationships, and measurement needed to scale influencer and creator engagement responsibly.

• Develop a paid amplification strategy for priority Communications content, thought leadership, influencer partnerships, and reputation moments.

• Determine when paid investment can meaningfully extend strong organic ideas, reach priority audiences, or increase the impact of creator‑led content.

• Partner closely with Marketing and paid media teams to coordinate investment, audiences, platforms, and activation while maintaining clear roles and objectives.

• Test and optimize paid approaches based on audience quality, engagement, influence, and measurable impact—not simply reach.

• Bring a digital‑native, platform‑first mindset to UKG storytelling, shaping content and creative approaches designed for how audiences actually consume and share information.

• Stay ahead of emerging platforms, creators, cultural conversations, formats, and behaviors, identifying opportunities for UKG to participate early and credibly.

• Work hands‑on with the team and partners to move quickly from idea to activation,…