Sales Account Manager - Community Group Sales

Performance

• Develop and implement account plans that align HMSA products and strategic objectives to employer groups' objectives and benefit programs.
• Use exceptional selling skills to promote and implement products and services through various methods, including site visits, correspondence, telephone, email/internet, power point presentations, and one-on-one customer service.
• Protect HMSA's market share through the successful renewal and retention of assigned accounts.
• Meet goals, minimum activity requirements, key performance metrics and achieve annual sales revenue and membership growth objectives.
• Identify, create and implement action plans for all at-risk accounts.

• Manage 100-150 accounts and provide solutions based on customer requests.
• Serve as a conduit of HMSA products and services for customers.
• Expand relationship with groups through the sale of new products; coordinate problem solving associated with group inquiries.
• Participate in account planning with employer groups.
• Educate employer groups on HMSA and industry trends and the impact of these trends on cost and utilization.
• Manage internal and external customer relationships to ensure that employer needs are identified and addressed.
• Work with USAble Life for ancillary product proposal development.
• Provide input to Marketing department for marketing strategy development.

• Evaluate customer's business requirements and develop proposals that meet or exceed customers' requirements.
• Understand and identify the strategic vision and objectives within the employer group organizations while aligning HMSA products and services to ensure those business objectives are achieved.

• Actively maintain an understanding of the drivers and trends within HMSA and the healthcare industry that affect HMSA's employer groups and shape their business and buying decisions.
• Responsible for bringing information about the marketplace, customer needs perspectives, expectations, demands and requests to HMSA. (obtain competitor information from within each assigned account)
• Maintain awareness of competitive activities and opportunities. Research and communicate marketing and sales intelligence relating to competition and changes in the marketplace.
• Participate with employee health benefits professional organizations.

• Maintain accurate records of all account activity and provide management with a weekly report on proposal/sales activity, jeopardy/lost accounts, major servicing issues.

Performs all other miscellaneous responsibilities and duties as assigned or directed