Senior Group Sales Manager

Overview

Senior Group Sales Manager at Destination Geneva National – a privately owned golf resort located in Lake Geneva, WI. This role focuses on corporate, association, and SMERF group business to drive room bookings and banquet business during non‑peak periods.

• Develop and implement strategic sales plans targeting corporate, association, and SMERF groups to maximize revenue during non‑peak periods.
• Identify and prospect potential clients, including corporations, associations, and organizations.
• Build and nurture long‑term relationships with existing clients, ensuring high customer satisfaction and repeat bookings.
• Collaborate with the marketing team to develop campaigns, promotional materials, website updates, and third‑party representation.
• Conduct site tours and presentations to showcase resort facilities and services.
• Represent the property at trade shows, events, and industry functions; host FAM trips for meeting planners.
• Negotiate contracts and agreements with clients, ensuring favorable terms.
• Coordinate with banquet services, catering, and reservations to ensure seamless execution of group events.
• Monitor market trends, competitor activities, and industry developments to identify business growth opportunities.
• Prepare weekly, monthly, and quarterly reports on sales performance, pipeline status, and revenue projections.
• Partner with the local Chamber of Commerce on lead generation and property promotion.
• Work with the Revenue Manager to maximize overall resort revenues.

• Bachelor’s degree in Business Administration, Hospitality Management, or related field.
• Minimum of 5 years of sales experience, preferably in hospitality with a focus on group business.
• Proven track record of meeting or exceeding sales targets and driving revenue growth.
• Strong interpersonal, communication, and negotiation skills.
• Strong relationships with Chicago‑area meeting planners is a plus.
• Excellent organizational and time‑management abilities.
• Knowledge of CRM software and sales tracking tools preferred (Delphi, Excel).
• Flexibility to work evenings, weekends, and travel as required.
• Passion for hospitality and a genuine desire to deliver exceptional guest experiences.
• Must be authorized to work in the U.S. without sponsorship.

Computer keyboard use, verbal and online interaction, occasional light lifting and event set‑up.

• Competitive salary and performance‑based incentives.
• Comprehensive benefits package: health, dental, retirement, vision, life insurance, PTO, 401(k) with matching, and fitness center access.
• Access to resort recreational facilities, complimentary golf, dining discounts, pro shop discounts, reduced greens fees, special hotel rates for friends & family, monthly golf tournaments, and pay‑as‑you‑earn via Dayforce Wallet.
• Professional growth opportunities within a dynamic hospitality organization.

• Job Type: Full‑time
• Schedule:
  
  8 hour shift, day shift, Monday to Friday, weekends as needed
• Supplemental pay:
  Bonus opportunities
• Relocation:
  Must relocate to Lake Geneva, WI before starting (required)
• Work Location:
  
  In person

Paloma Resorts is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, genetic information, sexual orientation, or any other legally protected status.