E-commerce Manager

Location: White Salmon, WA — Columbia River Gorge

Type: Full-time, On-site

Boards & More is a globally active sporting goods company and one of the world’s leading brands in action sports such as kitesurfing, windsurfing, wing foiling, stand-up paddle boarding, and mountain biking.

We live and breathe the spirit of our brands and are deeply rooted in the global action sports community.

Our digital business is a key growth driver, and we are looking for an E-Commerce Manager who combines strong operational execution with a performance mindset and a genuine passion for sports and digital brands.

E-Commerce & Website Operations (Hands-on)

• In-person position based in our office in White Salmon WA in the beautiful Columbia River Gorge
• You actively manage and optimize the day-to-day operations of our e-commerce platforms (Shopify or similar).
• You create, maintain and optimize product pages, collections, landing pages and content.
• You take hands-on responsibility for webshop performance, usability and conversion.
• You collaborate closely with developers and internal specialists to implement technical improvements and new features.

• You plan, track and optimize paid campaigns across Google Ads, Shopping, Paid Social and Retargeting.
• You work hands-on in ad platforms and analytics tools.
• You plan and optimize Google Ads campaigns in close collaboration with in-house and external specialists.
• You support SEO initiatives including keyword research, on-page optimization and content performance.

• You execute email marketing campaigns and automated flows hands-on.
• You collaborate with CRM and data specialists on segmentation, personalization and lifecycle journeys.

• You actively track and analyze KPIs such as traffic, conversion rate, revenue, AOV, ROAS and CAC.
• You build reports and dashboards and translate insights into concrete actions.
• You exchange regularly with analytics and tracking specialists to continuously improve data quality and insights.

• You work closely with Brand, Product, Retail and Creative teams.
• You align digital execution with product launches and brand campaigns.
• You collaborate closely with internal specialists, agencies, freelancers and technology partners.

• Bachelor’s degree in Marketing, E-Commerce, Business or a comparable background.
• 3–5 years of hands-on experience in e-commerce or digital marketing.
• Strong practical experience with:
• Shopify or similar e-commerce platforms
• Google Ads & Meta Business Manager
• Google Analytics / Google Tag Manager
• Amazon Seller or Vendor Central
• Solid understanding of SEO, SEA, CRO and digital funnels.
• Data-driven, hands-on and execution-focused mindset.
• Comfortable taking ownership while working closely with specialists.
• Excellent English communication skills

• German is a plus.
• Proven experience in building and scaling Amazon businesses (Vendor & Seller Central), including setting up structures and best practices, optimizing listings (SEO & content), managing Amazon Ads, and driving profitable growth through data-driven sales, margin, and inventory optimization is a plus for future tasks.

• Because you’ll play a key role in growing a global e-commerce business and shaping how our brand shows up across digital channels
• Because you’ll work in a small, high-performing team with short decision paths and real ownership
• Because you’ll combine strategy and execution – from optimizing the customer journey and conversion funnels to launching new products online
• Because you can expect a great work environment: competitive PTO, modern tools and tech stack, excellent coffee, and boards in the garage
• Because we value an active lifestyle – whether it’s surfing before work, biking after hours, or chasing snow on the weekends

Interested? Apply here:

https://board