Sales Manager - Running & CPS AND Sales Manager - Sportstyle

Sales Manager - Performance Running & CPS AND Sales Manager - Sportstyle

Be part of a movement that moves the world

At ASICS, we’re more than just a brand; we're a movement. A movement of movement, propelled by the belief that motion strengthens the body and uplifts the mind. Our name itself, an acronym for "Anima Sana in Corpore Sano" (a Sound Mind in a Sound Body), encapsulates this commitment. Since taking our first step in Japan in 1949, our journey has been about more than just reaching the finish lines or clocking the fastest times.

It's about the joy of moving and it's open to all.

If you're inspired to move yourself and the world toward a brighter, more inclusive future, we're looking for you.

Here at ASICS, we welcome diversity in our people, their backgrounds and life experiences. So, you could be the right person for this role regardless of your age, nationality, religious beliefs, or gender identification.

Located at our EMEA headquarters in Hoofddorp, near Amsterdam, you will join our newly established Central Strategic Governance (CSG) team as a dedicated Category Sales Manager. Please note that we are currently hiring for two positions within the same team, each covering a different product category: one for Performance Running & CPS and one for Sportstyle. Both roles share the same scope and responsibilities.

Sitting at the intersection of Sales, Marketing, Merchandising, Category, and Training, you will be the central orchestrator shaping the 3-year category commercial roadmap, owning the Selective Distribution Policy across all European markets and channels, and driving the cross-functional alignment that turns strategy into measurable commercial results.

This is a founding role in a team that is actively being built; an opportunity to help define the ways of working, the frameworks, and the commercial agenda for one of ASICS Europe’s most strategically significant categories. With direct exposure to the Commercial VP and MT, and influence spanning the full channel mix from wholesale to DTC across all European markets, this role sits at the eye of the hurricane of ASICS’ ambition to grow from €800M to €1.4B.

• Own the definition and consistent implementation of the category Selective Distribution Policy (SDP) across all European markets and channels, including market segmentation, account distribution planning, and balancing brand elevation with commercial reach.
• Lead the 3-year category commercial roadmap, integrating regional market insights and SDP inputs, identifying growth levers and risks through data-driven analysis, and defining account, channel and market sales priorities.
• Track and report category KPIs (sales performance, margins, market share, turnover) in partnership with the Senior Business Analyst, delivering actionable insights and forecasts to the Commercial MT and senior stakeholders.
• Drive strategic cross-functional projects that enhance category commercial performance, leading GTM alignment with Merchandising and Planning and acting as the commercial voice in seasonal marketing planning for the category.
• Ensure channel-relevant alignment between marketing content and commercial priorities across wholesale and DTC, providing input on product storytelling, hero items, and campaign timing.
• Partner with the Sales Enablement Specialist to elevate sales force knowledge of the category across all channels and markets — identifying capability gaps, developing tailored training content, and supporting seasonal sell-in meetings and e-learning modules.
• Maintain the Pinnacle account distribution framework (REC/TEC/TOMO) for the category, defining and updating Pinnacle doors in alignment with category strategy, and monitoring distribution KPIs and compliance.
• Build and lead structured cross-functional alignment sessions across Commercial, Category, Merchandising, Planning, and Market teams, driving the CSG category agenda with credibility at every level of the organisation.

• Bachelor’s degree in business, Marketing or a related field (or equivalent experience)
• 9+ years of experience in…