Head of Fleet Sales

About BYD Group
Established in November 1994, BYD Group is a leading multi‑sector high‑tech company focused on innovation and development in automobiles, rail transit, renewable energy, and electronics.

Committed to fulfilling a better life through technological innovations, BYD Group leverages a robust network of over 40 subsidiaries, with over 900,000 employees of nearly 110,000 engineers worldwide in over 400 cities of 79 countries, actively driving the implementation of comprehensive zero‑emission and emission reduction solutions. In 2024, BYD Auto delivered 4.27 million NEV (BEV+PHEV) globally, maintaining its position as the world leader in NEV sales.

BYD Group upholds the values of innovation, pragmatism, passion, and competition, dedicating itself to technological empowerment throughout the entire process of renewable energy acquisition, storage, and application, contributing to the goal of sustainable future development for all humanity.

About Benelux Team & New BYD Nederland NSC
At BYD Benelux, you'll find a passionate team of young and seasoned professionals, driven by innovation and a comprehensive understanding of the automotive landscape in the Netherlands, Belgium, and Luxembourg. We embrace the diverse challenges of being a new entrant brand and are committed to our long‑term success by delivering top‑tier BEV/PHEV products and services to our local customers.

Our forward‑thinking approach and unwavering dedication to collaboration with our valued partners from the foundation of our long‑term success. We are agile, responsive to industry trends, and always strive to set new benchmarks in quality and innovation. United by a shared vision of excellence, the BYD of Benelux team is focused on creating a sustainable and customer‑centric future in the automotive world.

About the role
As Head of Fleet Sales in BYD Nederland, you will be overseeing the commercial strategy and execution for the fleet market, including leasing companies, corporate accounts, fleet operators (Taxi, RaC, mobility platforms) and institutional customers (municipalities, government and special fleets).

Used car remarketing, residual value (RV), total cost of ownership (TCO) optimization, and Certified Pre‑Owned (CPO) program management will also be an essential part of the fleet sales scope, ensuring sustainable volume growth and long‑term brand value.

You will closely collaborate with leasing, rental, and financial service partners, as well as internal stakeholders such as International Key Accounts, Finance, Pricing, Supply Chain, and Operations. A key priority is to build and lead a high‑performing, commercial‑driven fleet team, hiring and coaching competitive talent, and translating strategic objectives into actionable business plans.

Key Responsibilities

Define and execute the fleet commercial strategy for the Dutch market, aligned with BYD’s market share growth ambition and profitability requirements.

Build, coach, and inspire a high‑performing fleet sales organization, embedding strong performance management, accountability, and commercial discipline.

Lead relationships with major leasing companies, corporate fleets, rental providers, and public sector clients to secure long‑term volume agreements and framework contracts.

Drive fleet sales performance, pipeline development, tender management, and key account growth.

Own residual value, TCO competitiveness, and remarketing strategy via Certified Pre‑Owned (CPO) to protect long‑term brand and asset value.

Align with Sales, Marketing, Operations, and Supply Chain to ensure smooth order intake, delivery execution, and customer satisfaction.

Monitor competitor activity, market trends, and regulatory developments to identify new business opportunities and risks.

Represent BYD Nederland in strategic partner discussions, industry events, and fleet ecosystem initiatives.

You have

Entrepreneurial mindset with a commercial, results‑driven and proactive approach.

Proven success in passenger car fleet sales, with a strong network across leasing companies, corporate fleets, and institutional customers in the Netherlands.

Strong leadership capabilities with analytical, strategic, and…