Digital Sales & Partner Growth Specialist, US East

Company Overview

Bose Professional is a leader in the professional audio industry, specializing in the design and manufacturing of audio solutions including loudspeakers, amplifiers, signal processing devices, controls, software, and accessories. As we continue to expand our team, we are seeking a Digital Sales & Partner Growth Specialist, US East, to join us on our journey.

We have organized ourselves culturally around a set of shared values. We are a team-first, which means we are collaborative and support each other towards our common goals. We start everything from the outside in, starting with the customer and solving from there. We value trust, so we are a company of people who are open and direct, avoid politics, and do what it takes to deliver on our commitments.

And as we work together, we are empathetic, courteous, and fair, because we respect each other. Finally, we believe that creativity and innovation belong in all parts of the company in order to drive excellence in everything we do.

Are you a driven people-first commercial professional who thrives at the intersection of digital communication, relationship building, and revenue growth? Do you love the energy of helping clients learn and win, the discipline of a follow‑up, and the creativity of bringing a product story to life on camera? We’re looking for a Digital Sales & Partner Growth Specialist to do exactly that.

Based at our Global Headquarters in Hopkinton, MA and supporting East US territories, this role is the heart of our Digital Sales & Partner Growth team – the inside, digitally powered commercial engine that keeps Bose Professional easy to do business with, exciting to engage, and impossible to ignore. This is not a repetitive inside‑sales role. It is a modern commercial position for someone who loves to build, connect, communicate, and create visible impact.

You will work the full commercial motion: following up on inbound leads with speed and context, re‑engaging stalled opportunities, supporting new product launches with disciplined outreach, hosting partner webinars and education events, and creating short‑form video content and digital assets that help our channel partners sell with more confidence. You will also capture recurring pain points and partner friction and route those insights back into the organization so we become easier to work with over time.

This is a high‑energy, quota‑carrying role for someone who brings urgency, empathy, and a hunger to make every partner interaction count.

• Manage and execute speed‑to‑lead follow‑up on all inbound interest – from web inquiries, event attendance, webinar registrations, and partner referrals – qualifying opportunities and routing them with context to the field or advancing them independently.
• Drive outbound outreach across long‑tail accounts and the broader channel base, proactively re‑engaging dormant partners, protecting reorder velocity, and surfacing new opportunities before they go quiet.
• Build and execute NPI campaigns and commercial outreach cadences that give every product launch, promotion, and software update sustained momentum well beyond announcement day.
• Host partner webinars, lunch‑and‑learns, vertical selling sessions, and digital education events that help channel partners sell more effectively, deploy with confidence, and understand what is new and changing.
• Record and produce short‑form videos, product explainers, email copy, and partner‑facing selling assets that translate complex product stories into clear, useful, and engaging digital content.
• Provide coordinated outreach, partner enablement drops, meeting‑setting, and post‑touch follow‑up that extends the reach of PMDs so they can stay focused on higher‑value strategic pursuits.
• Actively capture partner pain points, recurring objections, competitor moves, and process friction, then route those insights into Marketing, Operations, Product Management, and Sales to drive continuous improvement.
• Track speed‑to‑lead metrics, campaign performance, webinar outcomes, and conversion rates, using weekly reviews to sharpen focus and improve execution each week.
• Support…