Catalog Manager

The Catalog Manager is a critical, independent contributor role responsible for strategically managing product data workflows, vehicle application updates, and dealer data integration. This role applies specialized automotive expertise and exercises independent judgment on matters of operational and strategic significance. Success requires exceptional attention to detail and strong cross-functional collaboration.

New products, product lifecycle maintenance

• Apply specialized automotive knowledge to research new product applications
• Execute discontinueations and supercessions
• Produce dealer load sheets for the dealer network
• Conduct research and prepare business cases to support product decisions and strategic initiatives
• Draft complete, presentation-ready sales training materials for new product releases

General Data and Website Updates

• Research, update, and maintain vehicle applications/content data for “next year” and other OE updates, working within PDM, AWE’s Data Warehouse
• Loading/auditing vehicle applications/content data on , and AWE’s B2B Portal
• Identify process gaps and independently create or revise SOPs, checklists, and workflows to improve quality and efficiency
• Support additional website and content projects as assigned

Dealer Data and Communications

• Direct and execute dealer data projects, including special formatting, compliance rules, and required deliverables
• Prepare and distribute communications to AWE’s dealer network regarding data changes, new product releases, and catalog updates
• Work with marketing to notify consumers of product changes

Other

• Provide cross-functional support to Product, Marketing, Engineering, and Operations teams
• Perform other responsibilities as assigned based on business needs

• Experience working in a data warehouse, such as SEMA data, PDM, other
• 3+ years of project coordination, product operations, or automotive program management experience
• Automotive knowledge (vehicle platforms, aftermarket components, fitment basics).

• Advanced proficiency in Excel (pivot tables, lookup formulas, data modeling)
• Ability to audit large datasets with precision and identify anomalies or errors
• Experience with product information systems, project management tools, or CMS platforms preferred

• Independent Judgment: Ability to make decisions on operational matters of significance without escalation
• Final Accountability: Acts as the final audit gatekeeper, ensuring all deliverables meet zero-defect standards
• Operational Discretion: Authority to deviate from established procedures when necessary to achieve accurate outcomes
• Cross-Functional Collaboration: Drives alignment and closes communication loops across teams as it pertains to product data
• Detail Orientation: Maintains uncompromising accuracy across all data-driven tasks

• Prolonged periods of sitting at a desk and working on a computer

Success in this role looks like:

• Zero-Defect Data Entry: Error-free data, pricing, and documentation (no manager audit required)
• Process Integrity: Understanding SOPs for various data and organizational needs
• Responsiveness: Acknowledge/respond to internal comms within 24 hours
• Reliability: Meet all assigned task deadlines, or communicate remedial actions
• Fit updates: Complete fitment updates within 1 month of vehicle availability