Catalog Manager

AWE, established in 1991, has been dedicated to developing premium performance upgrades for some of the finest automobiles in the world. Recognized as a Top Workplace in 2025, AWE thrives on its mission to build the best performing team to create the best performing products worldwide. With a specialized team of researchers, engineers, and innovators, AWE is driven by a passion for excellence in automotive performance.

Our vibrant and collaborative culture is fueled by innovation, precision, and a love for what we do.

• Apply specialized automotive knowledge to research new product applications
• Execute discontinuations and supersessions
• Produce dealer load sheets for the dealer network
• Conduct research and prepare business cases to support product decisions and strategic initiatives
• Draft complete, presentation-ready sales training materials for new product releases

• Research, update, and maintain vehicle applications/content data for “next year” and other OE updates, working within PDM, AWE’s Data Warehouse
• Loading/auditing vehicle applications/content data on , and AWE’s B2B Portal
• Identify process gaps and independently create or revise SOPs, checklists, and workflows to improve quality and efficiency
• Support additional website and content projects as assigned Dealer Data and Communications
• Direct and execute dealer data projects, including special formatting, compliance rules, and required deliverables
• Prepare and distribute communications to AWE’s dealer network regarding data changes, new product releases, and catalog updates
• Work with marketing to notify consumers of product changes

• Provide cross-functional support to Product, Marketing, Engineering, and Operations teams
• Perform other responsibilities as assigned based on business needs

• Experience working in a data warehouse, such as SEMA data, PDM, other
• 3+ years of project coordination, product operations, or automotive program management experience
• Automotive knowledge (vehicle platforms, aftermarket components, fitment basics).

• Advanced proficiency in Excel (pivot tables, lookup formulas, data modeling)
• Ability to audit large datasets with precision and identify anomalies or errors
• Experience with product information systems, project management tools, or CMS platforms preferred

• Independent Judgment: Ability to make decisions on operational matters of significance without escalation
• Final Accountability: Acts as the final audit gatekeeper, ensuring all deliverables meet zero-defect standards
• Operational Discretion: Authority to deviate from established procedures when necessary to achieve accurate outcomes
• Cross-Functional Collaboration: Drives alignment and closes communication loops across teams as it pertains to product data
• Detail Orientation: Maintains uncompromising accuracy across all data-driven tasks

• Prolonged periods of sitting at a desk and working on a computer

Success in this role looks like:

• Zero-Defect Data Entry: Error-free data, pricing, and documentation (no manager audit required)
• Process Integrity: Understanding SOPs for various data and organizational needs
• Responsiveness: Acknowledge/respond to internal comms within 24 hours
• Reliability: Meet all assigned task deadlines, or communicate remedial actions
• Fit updates: Complete fitment updates within 1 month of vehicle availability