Product Manager, Professional Promotion, TECVAYLI

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and Med Tech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.

Learn more at  As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:
Marketing Job Sub Function:
Advertising & Promotions Job Category:
Professional All Job Posting Locations:
Horsham, Pennsylvania, United States of America

Johnson & Johnson is recruiting for a Product Manager, Professional Promotion, TECVAYLI, located in Horsham, PA. About Oncology Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. Our Oncology team is focused on the elimination of cancer by discovering new pathways and modalities to finding treatments and cures.

We lead where medicine is going and need innovators with an unwavering commitment to results. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. Learn more at

The Product Manager will help execute professional marketing strategies for TECVAYLI. In this role you will be developing and implementing innovative marketing strategies and resources for oncology field teams and non-personal promotion. The product manager will work closely with a large, cross-functional team from Brand Marketing, Sales Leadership, US Medical Affairs, Commercial Strategy & Operations, Finance, and Oncology Portfolio marketing to develop professional marketing plans and tactics for TECVAYLI.

• Lead marketing tactic execution from insight generation, agency development, regulatory oversight process and launch with field teams.
• Develop and optimize promotional materials and field tools, partnering with agencies, sales, medical, TECVAYLI brand team and training teams to ensure impactful, compliant execution and launch to field teams.
• Develop and execute HCP promotional tactics and content that support brand strategy, customer engagement, and launch objectives across priority customer segments.
• Align and engage with the salesforce to drive appropriate use of materials and gather useful insights incorporating field feedback, customer insights, and performance data to optimize content, messaging, and promotional effectiveness.
• Help lead content development for sales meetings, selling assets, and non-personal promotion assets.
• Partner with Sales Learning and Development to ensure field teams are knowledgeable on the product and disease state.
• Work with print production and agencies to ensure resources to support field selling efforts and new patient starts are available and aligned to needs.
• Serve as the primary lead for agency and vendor partners, establishing clear priorities, managing scopes of work and budgets, driving accountability for performance, and fostering collaborative partnerships that deliver innovative, high-quality marketing solutions on time and within budget.
• Develop and lead HCP omnichannel media strategy, managing annual media planning, budget allocation, agency partnerships, and performance optimization to maximize reach, engagement, and business impact.
• Own Customer Activation Campaign (CAC) planning and execution, leading cross-functional development of integrated promotional campaigns, ensuring alignment to brand priorities, customer insights, and launch objectives while driving excellence in execution, measurement, and continuous optimization.
• Own DEP strategy and governance, leveraging customer insights, segmentation, and engagement data to advance personalized HCP experiences and improve promotional effectiveness.
• Lead the TECVAYLI congress and conference engagement strategy, translating scientific milestones and competitive dynamics into integrated customer engagement plans that…