Product Director, Professional Promotion, IMAAVY

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Job Function:
Marketing Job Sub Function:
Multi-Family Marketing Job Category:
People Leader All Job Posting Locations:
Horsham, Pennsylvania, United States of America

Johnson & Johnson is recruiting for a Product Director, Professional Promotion to lead U.S. healthcare professional (HCP) marketing for IMAAVY (nipocalimab) in warm autoimmune hemolytic anemia (wAIHA). This strategic leadership role is responsible for developing and executing professional promotion strategies that drive disease awareness, customer activation and brand adoption. This is a critical position on the IMAAVY marketing team and will report to the Group Product Director, IMAAVY Market Development.

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Johnson & Johnson Innovative Medicine is seeking a Product Director, Professional Promotion to lead U.S. healthcare professional (HCP) marketing for IMAAVY (nipocalimab) in warm autoimmune hemolytic anemia (wAIHA). This strategic leadership role is responsible for developing and executing professional promotion strategies that drive disease awareness, customer activation and brand adoption. This is a critical position on the IMAAVY marketing team and will report to the Group Product Director, IMAAVY Market Development.

• Lead HCP marketing strategy and execution for IMAAVY in the wAIHA indication
• Develop integrated promotional campaigns and educational initiatives that support brand objectives and customer needs
• Drive omnichannel engagement across personal, digital, congress and peer-to-peer channels
• Partner with cross-functional teams to develop compliant promotional materials and initiatives, ensuring strategic alignment and effective navigation of the CAC process
• Leverage insights, analytics, and market research to optimize business performance and customer engagement
• Lead agency partners and manage key marketing initiatives from strategy through execution

This is not a comprehensive listing of job functions. Responsibilities may change based on brand needs and development timelines.

Education:

Bachelor’s degree required; a post-graduate degree (e.g., MBA, MS) is preferred.

Required:

A minimum of 7 years of pharmaceutical, healthcare or related commercial experience, including at least 5 years of experience in marketing, sales, or commercial strategy. Demonstrated success leading cross-functional initiatives in matrixed environment. Strong strategic, analytical, communication, and project leadership skills.

Preferred:
Experience in immunology, hematology, or rare disease. Field sales experience preferred.

This role is based in Horsham, PA and requires up to 25% travel.

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via  and internal employees contact AskGS to be directed to your accommodation resource.

Required Skills:

Preferred

Skills:

Brand Positioning Strategy, Collaborative Selling, Commercial Awareness, Content…