Associate Director, Market Research – Oncology Solid Tumor Pipeline

At Johnson & Johnson,we believe health is everything. Our strength in healthcare innovation empowers us to build aworld where complex diseases are prevented, treated, and cured,where treatments are smarter and less invasive, and solutions are personal.

Through our expertise in Innovative Medicine and Med Tech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.

Learn more at  As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit. Job Function:
Marketing Job Sub Function:
Marketing Insights & Analytics Job Category:
Professional All Job Posting Locations:
Horsham, Pennsylvania, United States of America

Job Description:

Johnson & Johnson Innovative Medicine is recruiting for an Associate Director, Market Research – Oncology Solid Tumor Pipeline located in Horsham, Pennsylvania.

About Innovative Medicine Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. Learn more at

Purpose:

The Associate Director, Market Research is responsible for leading market research across the Solid Tumor pipeline as assets transition from early business development into commercial launch planning. The role will initially concentrate on Erda iDRS and will expand to support additional priority Solid Tumor pipeline assets as they enter the 18-month launch-readiness horizon. The individual will also provide targeted market research support for in-line assets based on business priorities and available funding.

This individual will closely partner with cross-functional teams across early development, commercial strategy, marketing, sales, medical, and other business functions to deliver business-building recommendations, shape development and launch decisions, and drive organizational action. The position plays a key role in advising leadership, establishing foundational market understanding for emerging assets, and guiding evidence-based strategy across the Solid Tumor pipeline. This individual will lead the design and execution of integrated learning plans spanning patients, healthcare professionals, payers, and other key stakeholders.

Research will support asset transition, disease-state understanding, target product profile development, opportunity assessment, positioning, customer strategy, and launch readiness. The individual must demonstrate exceptional leadership, communicate insights clearly and concisely, collaborate across teams, influence without authority, and encourage thoughtful risk-taking. They will be personally accountable for making Johnson & Johnson Credo-based decisions and fostering a Credo-based culture.

• Serve as the Market Research lead for Erda iDRS and other Solid Tumor pipeline, building and managing insight plans that inform asset strategy, investment decisions, and launch preparation.
• Establish the market research foundation for Erda iDRS, with this asset representing the primary focus of the role at the outset.
• Develop scalable learning plans for priority pipeline programs, activating research as each asset approaches the 18-month launch-readiness horizon.
• Partner with New Product Business Development and cross-functional stakeholders to ensure effective transition of assets into commercial planning.
• Up to 10% of the role will support in-line market research needs.
• Lead primary research across healthcare professionals, patients, and payers, including disease-state exploration, treatment-pathway assessment, opportunity evaluation, positioning, message development, and launch tracking.
• Integrate market research with analytics, competitive intelligence, forecasting, and other evidence sources to generate clear, actionable recommendations.
• Demonstrate leadership courage in setting priorities and directing resources toward the highest-value pipeline and launch-readiness decisions.
• Ensure timely tracking and management of the market research…