Automations Specialist
Listed on 2026-09-11
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Sales
Business Development, Sales Representative, Sales Development Rep/SDR, Technical Sales
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There’s a Place for You at Crawford Electric Supply.
A career at Crawford Electric Supply is more than a job. You’re investing in a brighter, more sustainable future together and joining a team that makes a real difference for our customers.
Crawford Electric Supply offers electrical products and services to contractors. If it helps bring electricity to an office, home, factory or other building – you can find it here. We operate throughout the southeast region of the United States, and are part of the Sonepar group, the world’s #1 electrical distributor with over 45,000 associates around the globe.
Being “Powered by Difference” means we respect and value diverse perspectives.
Crawford Electric Supply we offer a supportive culture and great benefits, and as part of the larger Sonepar group, we can offer exciting opportunities to grow your career.
Location:
North/Central Arkansas
About Crawford:If you are looking for a company who is committed to building a relationship with you, who encourages having fun at work, who is powered by difference, and who is passionate about your future, it’s time to apply at Crawford Electric Supply. Known in the electrical distribution industry for being a great place to work and build a career, Crawford prides itself on being a business partner rather than just an electrical supplier to its customers.
Every day, Crawford associates provide the best customer experience while at the same time offering the widest variety of electrical products on the market. For the past 30 years, Crawford has built a culture of growth, opportunity, innovative thinking, and stability for its employees by truly living up to the company motto of, “Whatever it Takes!” through our mindset competencies below:
Effectively embrace new situation and people
Dare:Appropriately challenge the status quo
Learn:Learn from others, from mistakes, and self-improve
Job SummaryThe Automation Specialist role is responsible for driving the business strategy to accelerate growth in Automation and Software-related businesses, including programmable controllers, I/O, safety, industrial computers, system network design, design software, operations software, and plant maintenance software. This position will provide technical, marketing, and commercial leadership for sales growth, be responsible for supporting the commercial plan for this business segment and take a lead role in developing a competency plan to ensure that support functions (inside/outside sales) are adequately prepared to maximize share gain for this business in the assigned territory.
Responsibilities- The Automation Specialist must be able to articulate the value of Rockwell’s portfolio of Automation products and services and utilize outcome-based selling strategies at all customer levels.
- Serve as the key driver and business leader of their portfolio offerings
- Responsible for input to annual planning, forecasting, and driving the business strategy to accelerate business growth and sales performance in the assigned geography.
- Lead the commercial introduction of new products and services including:
- Set business goals
- Identify customer targets
- Drive marketing efforts, and run Rockwell Automation commercial programs
- Coordinating sales engagement
- Provide technical, application, and industry training to distributor account managers for core products.
- Consult and advise customers on proposals and pricing strategies.
- Guide customers on the proper installation and configuration of core products, modernizations, and conversion to upgraded technology.
- Collaborate with Crawford Electric Support and Rockwell Automation sales, specialists, and domain experts to sell core products.
- Provide pre-sale and…
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