Analytics Manager

Seer Interactive is a digital marketing consultancy that harnesses compassion, data, technology, and AI to make a mark on our communities—our coworkers, our clients, our industry, and our neighbors. We relentlessly pursue (and share) the truth, bringing together millions of data points from quantitative and qualitative sources, enhanced by responsible, human-centered AI. Our purpose is to unlock potential across these communities, envisioning a world where doing the right thing is intuitive and informed.

At Seer, we see AI as a catalyst for innovation, collaboration, and creativity. Regardless of your division or discipline, leveraging AI is a core part of how we deliver smarter, faster, and more strategic outcomes for our clients. Our AI Council drives company-wide integration by focusing on education, purposeful implementation, and continuous learning—ensuring that AI is embedded in how we think, operate, and grow.

If you’re ready to uplift others, challenge your ego, commit to the truth, and be better than yesterday—keep reading.

Seer is a remote-first agency and a Certified B-Corp, with team members across the country. If an office environment is more your style, this position can also sit in our HQ office in Philadelphia. We can only consider candidates based in the US who can work continental US-based hours.

You, the Analytics Manager of our dreams, are the connective tissue between business strategy, customer behavior, experimentation, and measurement. You understand that modern analytics goes far beyond implementation. It requires helping clients navigate increasingly fragmented, AI-influenced customer journeys while building measurement strategies that drive confident decision‑making.

This is an Account Manager role  are a client‑facing practitioner who owns relationships, drives strategy, and delivers results. You are equally comfortable discussing data layers and tag governance as you are facilitating conversations around KPIs, GEO test design, incrementality, and business outcomes.

The work splits roughly 60% traditional analytics and 40% GEO. On the analytics side you will architect measurement solutions, audit and QA implementations, and build frameworks that tie data to business outcomes. On the GEO side you will help clients measure visibility and performance across AI‑powered search experiences, design and evaluate Test & Learn programs, and translate emerging signals into strategy.

GEO (Generative Engine Optimization) measurement is a young discipline and we are building this capability together. What matters is your curiosity and analytical instincts, not existing GEO credentials.

Across both, you are AI‑native. You use AI daily as a working partner, and you build systems, not just deliverables.

• Strategize and architect large‑scale digital analytics implementations for a handful of clients, primarily on platforms like Google Analytics 4 and Adobe Analytics
• Audit new and existing implementations to identify gaps, find technical issues with code or configuration, and recommend the best feasible solution
• Build measurement frameworks that move clients beyond sessions and conversions toward metrics that reflect real business outcomes and nonlinear customer journeys
• Confidently implement analytics and marketing tags through Tag Management Systems, and meet with developers, IT, and clients to design solutions that fit their needs
• Write clear technical documentation for team members, clients, and developers

• Partner directly with clients to develop and operationalize GEO measurement strategies across AI‑powered search experiences
• Support Seer's GEO Test & Learn initiatives by defining hypotheses, establishing testing methodologies, identifying success metrics, and evaluating causal relationships between marketing activities and business outcomes
• Distinguish correlation from incrementality through thoughtful experimental design and analytical rigor
• Work cross‑functionally with SEO, Paid Media, Creative, and Data teams to evaluate how AI‑driven experiences influence awareness, behavior, conversion, and loyalty

• Use…