Category Insights Manager - Large Format

Overview

CAB Enterprises, Inc. proudly serves as the exclusive distributor of Electrolit in the United States. Electrolit is owned by Grupo Pisa, Latin America's premier pharmaceutical company with over 80 years of experience. Electrolit has become a leader in premium hydration beverages. Since Electrolit entered the US in 2015, we have increased Electrolit's visibility in the U.S. market, by building on the brand’s rich legacy that began in 1950 as a hydration solution for children.

With a steadfast commitment to quality, Electrolit has an innovative, scientifically backed formula, an exciting range of flavors, which uses pharmaceutical-grade ingredients and produced in a state-of-the-art facility.

At CAB Enterprises, we pride ourselves on fostering a service-oriented culture that values the collective skills and contributions of our team members. Our core values: humility, honesty, respect, responsibility, and drive are the cornerstones of our success. We have a dynamic and fulfilling workplace where our employees are recognized as our most valuable asset. Together, we celebrate our achievements and look forward to continuing our tradition of excellence.

The
Category Insights Manager – Large Format
is responsible for leading category management, insights, and channel strategy that support Electrolit’s growth across large-format retail partners in the US and Canada. This role partners closely with Sales, Marketing, and Strategy teams to translate shopper, category, and competitive data into actionable commercial recommendations that strengthen assortment, pricing, shelving, and promotional effectiveness. It serves as a primary large format category management and insights partner for national and regional customer teams.

Supporting customer planning, category line reviews, and key business initiatives with category and channel strategies, fact-based analysis, category stories, and performance reporting aligned to consumer and shopper behavior, retail channel execution strategies, and Electrolit’s brand and commercial priorities.

Location:

Houston TX (on-site/hybrid)

• Own the insights agenda for the US and Canada large-format channel, retailers, and categories; translate findings into clear commercial recommendations across assortment, pricing, shelving, and merchandising programs.
• Lead development and execution of category strategies for large-format channels using syndicated data, retailer POS, shopper panel insights, and internal performance metrics.
• Develop customer-ready category stories and presentations that communicate opportunities, risks, and recommended actions.
• Serve as the primary large-format category management and insights partner to Sales, Marketing, and Strategy teams; present insights to internal leadership and large-format retail partners.
• Analyze category trends, competitive dynamics, pricing architecture, and promotional activity within large-format retail.
• Recommend assortment optimization, space allocation, shelf layouts, and merchandising strategies aligned to large-format shopper missions.
• Support customer line reviews, joint business planning, and category growth discussions through fact-based insights.
• Identify white-space opportunities and emerging trends within the hydration and beverage categories.
• Partner with analytics and research vendors supporting syndicated data, shopper studies, and category reporting.
• Ensure insights, reporting, and recommendations are accurate, actionable, and tailored to retailer-specific needs.
• Perform additional duties and project work as assigned.

• Strong understanding of category management principles within the CPG and beverage industries.
• Expertise with syndicated data tools (IRI, Nielsen, Circana), retailer POS systems, and shopper panel insights.
• Ability to craft persuasive data-driven stories for internal stakeholders and customer presentations.
• Skilled in identifying category opportunities and translating findings into practical business strategies.
• Strong analytical capabilities with the ability to synthesize large, complex data sets.
• Excellent communication skills—both written and…