Sales Data Analyst

Overview

Reporting to Head of Sales, the Sales Data Analyst is a mid-level sales and relationship advisor responsible for driving commercial success through SEUS. This role involves a deep understanding of internal and external data and information with a desired outcome of clear and actionable insights, including formulating and tracking market information and monitoring performance within the business.

• Understand current data by product, region, CPMs, and brokers.
• Formulate a daily, weekly, and monthly reporting pack to share across sales leadership and company management.
• Deeply understand all systems and origins of data to establish controls and verification.
• Establish structure and control around reporting.

• Lead or support the origination and negotiation of complex deals involving structured pricing, non-standard terms, or multi-site accounts.
• Serve as a liaison between brokers and internal teams (pricing, SS, operations) to resolve issues, accelerate close timelines, and maintain broker satisfaction.
• Provide market insights and partner feedback to support product innovation and competitive positioning.
• Highlight areas of focus through win and loss rates.

• Build and maintain dashboards for tracking KPIs.
• Conduct geographic segmentation and performance analysis at ISO, state, and utility levels.
• Track product conversion rates.
• Deliver weekly and monthly performance updates to Sales Leadership Teams.
• Identify channels from which sales are derived, highlighting areas of improvement.
• Ensure broker payments and compensation plans are aligned with company objectives.
• Monitor maximization of each channel relationship in line with broker wallet share.

• Support sales forecasting with data‑driven information.
• Identify gaps in targets and propose actions to fill such gaps.

• Develop a standard set of data from Salesforce, billing platforms, and other datasets for use in AI data analysis.

• 2‑5 years in sales data analytics, preferably in retail energy sales.
• Proficient with Excel.
• Experience with SQL.
• Experience with BI tools (Power BI).
• Understanding of deregulated energy markets.
• Ability to translate large data sets into actionable business insights.
• Ability to connect data to sales strategy.
• Strategic and analytical thinker with a bias for action.
• Customer‑ and partner‑centric mindset.
• Comfortable working in a fast‑paced, high‑growth environment.
• Highly collaborative, with strong interpersonal and influencing skills.
• Committed to continuous improvement and team development.

We value everyone irrespective of race, color, religion, sex, national origin, age, disability, and genetic information. EOE.

We are committed to the full inclusion of all qualified individuals. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to the HR & People Team via email  so we can discuss further.