Principal Product Manager

About Bizee

Bizee (formerly Incfile) has helped more than one million entrepreneurs start and manage their businesses. We’re transforming from a transaction-focused formation business into an AI-powered operating system for entrepreneurs. We champion the everyday entrepreneur—self-determination, grit, earned success. No fluff, no jargon, no pretense. We work hard, ship fast, and let our products speak for themselves.

Bizee’s acquisition engine drives substantial traffic, but conversion rate and revenue-per-visitor remain under-optimized. This role exists to close that gap. As Principal PM for Growth, you own the on-site conversion funnel end-to-end: package selection, checkout, post-checkout, and every pricing-surface presentation. You’ll own the backlog of a dedicated Growth team; shaping priorities and being accountable for shipping metric moving strategies. You build and run the A/B testing program with statistical rigor (orthogonal testing with intention, no underpowered reads).

You translate pricing and packaging strategy into shipped, measurable outcomes. Where paid media buys the visitor, you convert them.

The measure of success in this role is simple: demonstrable improvement in key business conversion metrics: visitor-to-purchase conversion rate and revenue per visitor. You will be held accountable to outcomes, not outputs. You will create the transparency, quality, and consistency that makes those results trustworthy and repeatable through:

• A healthy Growth team backlog. Clear prioritization, sequencing, and documented funnel requirements with acceptance criteria that engineering can build against.
• A real experimentation system. Test backlog, orthogonal scheduling, and documented read standards. A predictable test cadence with measurable improvement vs. baseline.
• Trustworthy instrumentation. Complete GA4 and Amplitude audit with gaps triaged and a fix plan in place; a live revenue-per-visitor dashboard the team actually uses.
• Pricing activation playbook. A repeatable system for taking research to on-site SKUs, bundles, test plans, and rollouts.

What We’re Looking For

• Deeply analytical. You think in statistical power, sample sizing, and segment-level reads; you know when a read isn't a read. You’re able to pull and interpret funnel + behavioral data without always going through engineering or analytics.
• Marketing systems fluency. You understand how paid traffic behaves differently in a funnel and why that matters for test design. You’re familiar with UTM hygiene, attribution, downstream consequences of instrumentation gaps and how tracking breaks in practice.
• Conversion-focused, not feature-focused. You frame problems in terms of conversion, revenue per visitor, and checkout drop-off, not feature launches. You have a track record of running structured experiments that produced credible, actionable reads.
• CRO execution experience. You’ve worked with Stat Sig, Optimizely, VWO, or equivalent and know their limitations. You understand pricing psychology, packaging presentation, and how small UI decisions move purchase behavior.
• AI Amplification, not replacement. You’re comfortable working alongside AI tools for analysis, hypothesis generation, or personalization and are thoughtful about where they help vs. where they introduce noise in test design.
• Cross-functional collaboration. You work effectively across engineering, data, design, marketing, finance, and operations; building alignment without creating bottlenecks. You understand that success means driving outcomes through others, not around them.

What Will Make You Stand Out

• You’ve built or rebuilt an experimentation program from scratch or managed large scale programs with high complexity tests.
• You’ve worked in e-commerce CRO, SaaS funnel optimization, or performance marketing analytics.
• You've used AI tools to accelerate research synthesis, competitive analysis, or experiment prioritization and have a point of view on where they're useful vs. where they introduce risk.

What We Don’t Necessarily Care About

• Prestigious company names on your resume.
• Formal MBA or CS degrees (results matter more).
• Years of experience (show us your impact and…