Market Intelligence Specialist: North America

Market Intelligence Specialist:
North America

Driving Strategic Growth Through Data-Driven Market Intelligence and Insights

Transforming Decision-Making with Advanced Analytics, Market Modeling, and Competitive Intelligence

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Baker Hughes is a global energy technology company serving the oil and gas industry across more than 120 countries. The Commercial & Sales organization drives growth by identifying market opportunities, enabling informed strategy, and delivering integrated solutions to customers. As the energy landscape evolves, our teams leverage advanced analytics, market intelligence, and digital innovation to guide strategic investment decisions, enhance competitiveness, and support the energy transition.

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The Market Intelligence Specialist:
North America plays a critical role in shaping regional strategy by delivering comprehensive market insights, analytics, and forward-looking intelligence. This role leads North America long‑ and short‑term planning processes by collaborating across Sales & Commercial, Finance, Service Delivery, and Regional Leadership teams to develop a clear view of the total addressable market (TAM).

By translating macroeconomic trends, industry dynamics, and competitor activity into actionable insights, the specialist supports executive decision‑making and business development initiatives. The role is also responsible for building scalable dashboards and reporting tools that provide real‑time intelligence to a broad stakeholder base and strengthen data‑driven culture across the organization.

• Leading North America long‑ and short‑term planning processes, including TAM development across key segments such as Well Construction, Production Solutions, SSPS, and CIM.
• Collaborating cross‑functionally to align assumptions, forecasts, and market outlooks with Sales & Commercial, Finance, Service Delivery, and Regional Leadership teams.
• Analyzing macro‑ and micro‑economic indicators, including oil price scenarios, capital expenditure cycles, LNG demand, and global supply‑demand dynamics.
• Developing in‑depth competitor intelligence, including quarterly earnings analysis of key players to inform strategy discussions.
• Monitoring and interpreting upstream activity metrics such as rig counts, frac fleets, drilled and completed wells, basin production, and refinery utilization.
• Building and maintaining Power BI dashboards that deliver real‑time, actionable insights to hundreds of stakeholders across the region.
• Producing executive‑ready presentations and reports that clearly communicate market trends, risks, and growth opportunities.
• Supporting scenario planning and sensitivity analyses, including oil price decks, M&A activity, and OPEC+ implications.
• Partnering directly with Region VPs and Corporate Strategy & Growth teams to drive strategic planning and business development initiatives.
• Leveraging third‑party platforms (e.g., Rystad, Enverus, S&P Global, Wood Mackenzie) and AI tools to enhance data accuracy, efficiency, and insight generation.

• Have a Bachelor’s degree in Finance, Economics, Business, Engineering, or Energy Management; MBA or Global Energy Management certification is a plus.
• Have 3+ years of experience in oilfield services, E&P, energy consulting, equity research, or energy FP&A.
• Have demonstrated experience building LRP/MRP/Annual Plan total addressable market models across multiple business segments.
• Have strong knowledge of upstream and broader energy activity metrics and how they influence commercial performance.
• Have advanced analytical and financial modeling skills, including scenario planning and sensitivity analysis.
• Have strong proficiency in Power BI, Excel (pivots, large datasets, financial modeling), and PowerPoint for executive‑level communication.
• Have familiarity with AI‑enabled tools (e.g., Copilot, Alpha Sense) and data platforms to support market intelligence workflows.
• Have excellent communication skills, with the ability to translate complex data into clear, actionable insights for senior stakeholders.
• Have…