Director Product Line - Drilling Fluid Handling

Product Line Director – Drilling Fluid Handling

The Product Line Director – Drilling Fluid Handling is responsible for the strategic leadership, growth, profitability, and lifecycle management of FET's Drilling Fluid Handling product portfolio, including mud gate valves, drill pipe float valves, and other engineered products. This role owns the product line vision and strategy, ensuring alignment with company objectives, market opportunities, customer needs, and operational capabilities.

The Product Line Director serves as the commercial and technical leader for the product portfolio, driving product innovation, market expansion, lifecycle management, pricing strategy, and profitability. This individual collaborates closely with engineering, operations, sales, marketing, and finance teams to deliver differentiated products and sustained business growth while ensuring customer satisfaction and competitive positioning in the marketplace.

Key Responsibilities

• Develop and execute the long-term strategic vision and roadmap for the Drilling Fluid Handling product portfolio.
• Align product line strategies with overall business objectives, market opportunities, and customer requirements.
• Identify growth opportunities through new product development, market expansion, acquisitions, and portfolio optimization.
• Establish and communicate product line goals, priorities, and performance expectations across the organization.

• Conduct comprehensive market research and competitive analysis to identify industry trends, customer needs, market size, and emerging opportunities.
• Maintain strong relationships with customers, channel partners, and industry stakeholders to understand operational challenges and future requirements.
• Gather and analyze customer feedback to guide product enhancements and innovation initiatives.
• Represent the product line at customer meetings, industry events, trade shows, and key strategic discussions.

• Lead the product development process from concept through commercialization, partnering with engineering and operations teams to define requirements and priorities.
• Drive innovation initiatives that enhance product performance, reliability, safety, and customer value.
• Ensure product development projects meet quality, schedule, and financial objectives.
• Prioritize product investments based on market demand, revenue potential, and strategic objectives.

• Manage the full lifecycle of the Drilling Fluid Handling product portfolio, including introduction, growth, maturity, and end-of-life phases.
• Evaluate product performance and make data-driven decisions regarding enhancements, rationalization, and discontinuation.
• Maintain a balanced portfolio that meets customer demands while achieving profitability and growth targets.
• Develop business cases and investment strategies for new products and product improvements.

• Own product line revenue growth, profitability, and market share objectives.
• Develop pricing strategies based on market positioning, competitive analysis, customer value, and cost structures.
• Monitor financial performance, margins, and cost drivers, identifying opportunities to improve profitability.
• Support annual budgeting, forecasting, and strategic planning processes for the product line.

• Partner with sales and marketing teams to develop go-to-market strategies and drive commercial success.
• Support the creation of marketing collateral, product literature, technical documentation, case studies, presentations, and customer-facing communications.
• Provide product training and technical guidance to internal teams, distributors, and customers.
• Participate in customer presentations, product demonstrations, contract negotiations, and key account development activities.

• Lead and influence cross-functional teams across engineering, operations, sales, marketing, supply chain, and finance.
• Ensure alignment between business objectives and execution priorities throughout the organization.
• Drive accountability and collaboration to achieve product line objectives and customer commitments.
• Serve as the primary internal advocate for the Drilling Fluid Handling product portfolio.

• Establish and monitor key performance indicators…