Integrated Content Lead

#WeAreONEOK – Fortune 500 company. 100+ years in business. Leading midstream service provider. Safety first. Sustainable operations. Environmentally responsible. Employee focused.

ONEOK is seeking a creative, dynamic and driven Integrated Content Lead to bring our integrated, omni-channel content program to life.

The Integrated Content Lead is responsible for driving the overall strategy and editorial content calendar for ONEOK, working with internal and external colleagues to effectively deliver high-quality, high-impact content across a variety of channels.

This role is central to shaping ONEOK’s storytelling capabilities, working with teams across the business to drive engagement that reflects our brand values and meets the interests and needs of our stakeholders.

The ideal candidate is a strategic thinker with a roll-up-your-sleeves attitude, a collaborative and entrepreneurial spirit, comfortable with ambiguity, and a passion for creating impactful, omni-channel written and visual content - always testing, learning, and adapting based on performance and insights.

This is a hybrid position based in Tulsa, Houston, or Dallas, with frequent travel to the ONEOK Tulsa HQ.

Oversees, develops, and implements internal and external communication projects, develops and produces complex company publications and administers corporate communications plans.

Integrated Content Strategy & Execution:

• Implement and foster an integrated content strategy aligned with ONEOK’s business objectives and brand vision – executing with confidence and accuracy.

• Play a leading role in the organization, creation, curation and distribution of high-quality content across all channels (digital, social, video, internal communications, etc.).

• Ensure content aligns with audience needs, key messaging, and brand guidelines.

Editorial Leadership:

• Lead the editorial direction and calendar, fostering an audience-first approach.

• Collaborate with cross-functional teams to uncover compelling stories and amplify them through relevant channels.

• Establish best practices for tone, style, and voice for all content.

Creative and Content Development:

• Partner with internal teams and external vendors to create engaging video, multimedia, and written content.

• Leverage hands-on experience in video production, multimedia storytelling, and editing to elevate creative output.

Testing, Analytics, & Optimization:

• Drive the onboarding and adoption of editorial planning technologies to foster collaboration and drive efficiencies.

• Foster a test-and-learn culture, experimenting with new formats, platforms, and approaches.

• Use analytics to measure content performance and drive continuous improvement.

Collaboration & Partnership:

• Work closely with executives and stakeholders to align priorities, present content strategies, and gain buy-in.

• Build strong partnerships across teams, serving as both a day-to-day executor and a strategic advisor.

Leadership & Communication:

• Demonstrate strong executive presence and communication skills in presenting ideas and content plans.

• Mentor and guide team members, fostering a culture of creativity, excellence, and living the ONEOK Core Values.

• Bachelor's Degree in communications, journalism, other related field or an equivalent combination of formal education

• 8-10 years in editorial planning, content strategy, or a related field
• Journalism or editorial background preferred
• Exceptional writing and storytelling skills with an ability to make the complicated simple
• Knowledge/comfort with technology solutions that support editorial planning. Experience with Opal is a plus
• Previous experience managing individuals or teams
• Hands‑on experience with visual content creation preferred (video, audio)
• A portfolio of work that demonstrates an editorial mindset
• Motivational team‑focused leader who values real collaboration and rewards it, and results and ROI oriented
• Fearlessly creative and relentlessly attentive to detail
• A collaborative, empathetic leader with excellent communication and interpersonal skills
• Proven ability to excel in a fast‑paced communications…